WebChanakya http://www.omeubolo.com Full service digital marketing agency Wed, 17 Jun 2020 10:19:14 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 Working from Home: 10 Hacks to Maximize your Team’s Productivity http://www.omeubolo.com/work-from-home-10-hacks-to-maximize-your-teams-productivity/ http://www.omeubolo.com/work-from-home-10-hacks-to-maximize-your-teams-productivity/#respond Tue, 24 Mar 2020 11:47:18 +0000 http://www.omeubolo.com/?p=15095 http://www.omeubolo.com/work-from-home-10-hacks-to-maximize-your-teams-productivity/feed/ 0 TikTok Advertising: The Quickstart Guide to Get Started with amazing Tiktok Ads (2020) http://www.omeubolo.com/tiktok-advertising-made-simple/ http://www.omeubolo.com/tiktok-advertising-made-simple/#respond Thu, 24 Oct 2019 06:14:13 +0000 http://www.omeubolo.com/?p=15052 […]]]> Intro
Is your target audience Generation Z (4-24 years old)?.
If yes, you’ll possibly make a fortune on TikTok.
Tiktok is one of the fastest-growing social media platforms in the world.

If you haven’t started to utilize this platform as a Marketing and Advertising Tool, you are probably missing Big.
Don’t worry if you are not familiar with TikTok and have never used it before.

This ultimate guide will give a more extensive and comprehensive introduction to this rapidly evolving platform and cover all insights and strategies for business owners, marketing professionals, students, and anyone else looking to excel here.
Sit back and enjoy reading this profound guide on rapidly growing social network amongst the youth.


2019 had been a bumpy ride for TikTok in India. It got banned from Play Store and Apple Store in April. It’s back with a BANG!!!

Do you think the ban on TikTok was justified?
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Index

Index



Chapter 1. Get Started with TikTok Ads
&nbsp&nbsp&nbsp Ads Structure
&nbsp&nbsp&nbsp Choosing the right Advertising Objective

Chapter 2. Creating your first Ad campaign
&nbsp&nbsp&nbsp Create TikTok Ads Account
&nbsp&nbsp&nbsp Create a Campaign
&nbsp&nbsp&nbsp Create a Ad Groups
&nbsp&nbsp&nbsp Create an Ad

Chapter 3. Setting up Pixel
Chapter 4. Effective techniques to ensure your significant growth on TikTok
&nbsp&nbsp&nbsp 1. Hashtag Challenges
&nbsp&nbsp&nbsp 2. Influencer Marketing
&nbsp&nbsp&nbsp 3. User-generated Content
Chapter 5. Amazing examples of Brands killing it with TikTok Advertising.
Chapter 6. How Tiktok is becoming a marketing tool in India.
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Chapter 1. Get Started with TikTok Ads

Chapter 1. Get Started with TikTok Ads


TikTok tops the non-game app charts in the world. TikTok ads provides marketers to reach engaged audience around the world.

TikTok Ads Platform is similar to that of Facebook Ads Manager.
Where you set up your campaign, define your target audience, set-up bidding and show ads to your potential customers.

Let us see step by step on how to create your first campaign.
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Ads Structure

Ads Structure


tiktok ads structure


Advertising Campaign structure is composed of three levels:
Campaign
Ad Groups
Ads

These three parts help your ads run the way you want and reach the right people.

Campaign
It is the foundation of your ad. You start by creating a campaign.
You set the advertising objective at the campaign level.
Three Advertising Objectives are available to choose from: App Installs, Traffic and Conversions.

Then you set the Budget of the campaign and start creating Ad Groups

Ad Groups
In the Ad Group level, you can set your target audience, ad placements, bids for each ad group. There can be multiple ad groups within a single campaign and multiple ads within a single ad group.

It is very important to plan your campaign structure beforehand.

You can set up different ad groups targeting different audience and allocate more budget to the winning ad group.

Ads

At this level you upload the copy and the creative. This level is visible to the end users.
Creatives can be in the form of images or videos.
Ad Group can contain multiple ads which help you to optimize different ads based on creatives and copy.


An organised Ads structure will help your campaign be more profitable.
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Choosing the right Advertising Objective

Choosing the right Advertising Objective



Advertising Objective is what you want your target audience to do when they click your ads. When creating a new campaign it is the first step that you take.

Advertising Objective should match with your business goals. So, as your business grows your objectives will change.

You should prefer using the following Objectives when you want to increase Awareness of your brand by making people engage more with your content.

Traffic: Increase the number of visitors to your site or get more people use your app.
App Installs: Increase your business app downloads by sending people to the app store.

When you want people to take any kind of action on your website such as adding products to cart or filling out a form use the conversion objective.

Conversion: It is the most used objective where you optimize your ads for more leads and purchases. It works best when you setup the pixel.
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Chapter 2. Creating your first Ad campaign

Chapter 2. Creating your first Ad campaign


Create TikTok Ads Account



You can easily create a TikTok Ads account in 4 steps.
Visit here and fill out the basic details.
TikTok ad account

When your account is created, fill out your basic information, Business Information and Tax Information.

Tiktok business information
TikTok tax information

Complete the Payment Setup

When your account is successfully verified you can add money to your account.
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Create a Campaign

Create a Campaign


As you login to the Ads platform, click on Campaign located in the menu bar.
And then click on create button
Ad campaign


Select the right objective for your campaign

You get to choose from three options: Traffic, App Installs and Conversions.
TikTok Ad objective

Keep in mind that choosing an objective is a crucial step – it should match with your business goal.

Click here to read about Ad Objectives in detail.

Setting up Campaign Budget

You have to enter your campaign name first.
Than you need to enter your daily budget or total budget.

Your daily spend or total spend will not exceed this amount.
TikTok Ad objective


Click on next to create an Ad Group
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Create an Ad Group


Placements
You need to decide where you want your ads to appear. Here you are available with two options:
1) Automatic Placements: TikTok automatically optimize your ad delivery across all placements. It is recommended specially for your first few campaigns.
2) Select Placements: You can choose particularly where you want your ads to show up – TikTok or News Feed App Series(TopBuzz/BuzzVideo/NewsRepublic).


TikTok Ad Group

Ad Details

Market Link: Enter the link of the app or the website that you want to advertise.
Category: Here you have to enter your product category. TikTok may use this category to reach out to your audience, so classify your categories accurately.

Keywords: Enter keywords that match and describes your app or your website. You can enter up to 20 keywords. These keywords help algorithm to identify products precisely.

TikTok Ad Details


Dynamic Creative

It helps advertisers to automatically deliver high performance ads to their audience. It accepts basic elements required for the ad (image, video, title, description) and automatically generate different ad combinations.
It helps advertisers to identify which combination of ad component works the best.

TikTok dynamic creative




Targeting
Here you need to fill in the details of your target audience. Carefully research about interests and behaviors of your target audience.

Audience: You can set up Lookalike or Custom audience.
Using lookalike audience you can reach new people based on your existing customers. TikTok automatically create a larger audience similar to your custom audience.

Custom Audience is highly targeted form of audience. In custom audience you upload IDs of users that you want to target exclusively.

Fill out the basic details of your target audience.
Interest: Mention interests of your potential customers. Ads will be shown to the people based on their interest.

TikTok Ad targeting



Budget & Schedule

Minimum Daily or Total budget s $50.

Pacing: Standard and Accelerated are two ad delivery categories based on which your budget would be spent.

Standard(Recommended): It is default delivery method in which your budget would be spread evenly throughout the day.
Accelerated: It shows your ad more frequently from the start of the day.

Schedule & Dayparting: Choose the timeframe when you want your ads to run. You can set the start and end time within the date range you choose or opt to run Ad continuously.

TikTok Ad Details

Bidding & Optimization
Under Optimization Section, you need to select optimization goal based on your campaign goals. There are three types of optimization goals: Conversion, Click and Impression.

Conversion: Ads are shown who are most likely to convert and achieve your conversion goals.
Click: Ads are shown to people who are most likely to click on them.
Impression: Ads are shown to maximum amount of people.

Bidding: Bid represents what you are willing to pay to achieve your desired result.
There are number of bid strategies to choose from. You can set how much you are willing to pay per thousand impressions, per click or per conversion(CPM, CPC, oCPC) depending on your optimization goal.

Third Party Tracking Settings: Impression tracking URL will track your impressions and conversions. Click tracking URL will track your clicks and conversions. Video view tracking URL will track your video plays and conversions.

Once Ad Group is created, click next.

TikTok Ad budget and optimization
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Create an Ad

Create an Ad


At this level you upload your creatives and copy.
TikTok Ads support two formats: Image and Video.

Currently TikTok only support video ads, News Feed App Series support both image and video ads.

Note: You can create video ads based on images by using available templates.

Upload a cover for your video.

Preview your Creative: here you can see how the ad will look to your targeted audience consisting of creatives, ad text, CTA and display name.

Add an Ad name and fill in the Ad text.
Next, you need to select appropriate Call-To-Action.
Select CTA based on what you want your user to take action, there are 7 types of CTA that are current available to choose from \”Download Now\”, \”Learn More\”, \”Shop Now\”, \”Sign Up\”, \”Contact Us\”, \”Apply Now\”, \”Book Now\”.

Once done, click on “Submit” button.
TikTok ad level



Congratulations your ad is up and running.
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Chapter 3. Setting Up Pixel

Chapter 3. Setting Up Pixel


It is a code that you need to place it on your website.
It collects data and helps your track conversions from ads.
Using this data you can optimize your ads.

Create Pixel:
Hover over library and click on Conversions. You will be shown with two options App Events and Website Pixel.
When you click on Pixel, you need to name it first.
Then copy the code and paste it in the header section() of your landing page.
You can also use Google tag Manager to set up Pixel.
TikTOK Pixel


Create Custom Conversion Event:
Custom conversion allows you to track specific actions taken by the users on your site.
Tracking conversions allows you to see any link clicks, submitting lead forms, product purchases, registration or any kind of action taken on your website.
Tracking these conversions helps you to take data-driven decisions.

Custom Conversion Event falls into two categories:
Event on Inline Action: Inline action means when the user click on any element on the page(button, link, image etc).
Event on Page Load: It is used to track visitors viewing any page. If you want to track number of product buyers than you track the Thank-You page that loads after the user completes the transaction.

Pixel Helper
It is the tool used to verify whether the code was installed successfully or not.
It also displays conversion rules, if the conversion is triggered.
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Chapter 4. Effective techniques to ensure your significant growth on TikTok



1. Hashtag Challenges



Hashtags play a very important role on TikTok if you want to reach a wider audience. Like twitter, here as well there are top trending hashtags.
Hashtag challenges drive people the most.
This makes the TikTok most engaging and entertaining, as people all around the world take the challenge up and make videos on it using their style.

Many themes are available to you where you can assimilate your brand into the trend.
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icon-lamp
Some of the themes which you can take as an inspiration for your hashtag:

Brands can create hashtag challenge ads.
Your challenge will be shown on a unique banner in the Discover section. The banner will lead to your challenge page featuring instructions of the challenge.

Brand Guess ran a hashtag challenge #inmydenim targeting millennials. In which users have to share their videos wearing Guess jeans. This hashtag went viral and generated 38.8 million views. They also went for influencer marketing and collaborated with few prominent content creators on TikTok.
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2. Influencer Marketing



TikTok influencers have a lot of following so collaborating with them would help your brand a lot.
Rather than concentrating directly on your target audience, Influencer marketing focuses on people that appeal to and influence the behavior of your target customers.
If you want to succeed in Influencer marketing on TikTok, you need to appeal to the TikTok demographic.

For brands, it is far easier than to collaborate with established broadcasters – influencers – than to build a sizeable audience to hear their message.

The problematic task is to discover and outreach influencers that match your needs.

As TikTik is one of the most prominent and influential platforms out there, many essential tools are available to manage your brand on TikTok trouble-free.
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Some of the latest tools that would assist you in finding influencers are listed below.
Some of the latest tools that would assist you in finding influencers are listed below.
1) Fanbytes
2) Upfluence
3) Neoreach
4) Letsinfluence
The most crucial thing to remember is – Choose the right influencers for your brand.
Find relevant influencers that appeal to the same niche as your primary target audience.
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Some of the latest tools that would assist you in finding influencers are listed below.

3. User-generated Content



User-generated content is the next big thing in the online marketing place. It helps to tap to newer audience and strengthens your Brand engagement.

The basic idea behind user-generated content – content is shared for the users and by the users.

TikTok and Instagram are leading platforms for user-generated content.

Brands are leveraging this to increase their recall value and engage with the audience way beyond their reach.


One of the most successful campaigns in terms of user-generated content is that of “Swiggy Star hunt”. The campaign encourages Swiggy Delivery Partners to showcase their talent on TikTok.
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This campaign received a lot of appreciation all around and generated around 59.1 million views.
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Chapter 5. Amazing examples of Brands killing it with TikTok Advertising.




A lot of brands are now aware of the popularity of TikTok, but they can’t wrap their heads around how to showcase their brand and which type of content to produce.

Below are listed the top 3 brands that made it big on TikTok.

Chipotle



It’s a mexican restaurant chain. It has over 124k followers on the app.
The company recently launched a challenge to dance for free guacamole from now until National Avocado Day using the hashtag #GuacDance.

Check their videos out for inspiration.
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To celebrate #oneyearofTikTok they posted below video which shows tortilla chips with Adele song, \”Someone Like You\” overlaying the clip.
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They use humor to creatively show off their menu items.

NBA



They have over whooping 5.6 million followers on the app with over 82 million total likes on their videos.
On the platform, they showcase a lighter side of the game where players are having fun. They also showcase clips of amazing shots and tricks of basketball games.
NBA also uses musical features to lighten up their branding.
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The Washington Post



They were one of the first to start Branding on TikTok. Currently, they have over 184 followers on the platform.
On other social media platforms, they post serious content, but on TikTok they are quite opposite.
They post funny behind the scenes videos and small skits about the newsroom.
The Washington Post is tailoring its content for the youngsters on the platform.
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Showing off the lighter side of your industry works best on TikTok.




Chapter 6. How Tiktok is becoming a marketing tool in India.



Out of 700 million users of the app globally, around 200 million are Indians.
TikTok has seen a phenomenal rise in the Indian market recently. It has a strong base in the local market which allows marketers to reach out to small cities

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center
Source: https://economictimes.indiatimes.com

Pepsi’s #swagstep challenge from ‘Har Ghoont Mein Swag’ encourages users to share their versions of the hoostep. The video campaign had Tiger Shroff and Disha Patani as lead. The challenge got viral and garnered over 15 billion views till date.
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Puma’s #SochThem challenge also got a lot of attention. It gained 1.5 million videos accumulating over 1.7 billion views!
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Source to all images: https://ads.tiktok.com/help/


What Next?



Building communities and recall value are much easier on this social media platform.
But will it lead to profitability is still debatable.

TikTok Ads is currently in the beta phase. Full-service ads are not available yet.
Taking advantage of early advertising may help you grow rapidly on the app at a cheaper price.


Leverage this app by enjoyably showcasing Brand-driven Visual Storytelling.
Invest your time and money on TikTok only if your target audience is Generation Z and if you feel the content you upload would be profitable to you in any manner.
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Social Media Marketing Strategies for Hospital and Healthcare Industry http://www.omeubolo.com/social-media-marketing-strategies-for-hospital-and-healthcare-industry/ http://www.omeubolo.com/social-media-marketing-strategies-for-hospital-and-healthcare-industry/#respond Mon, 23 Sep 2019 11:26:23 +0000 http://www.omeubolo.com/?p=10801 […]]]> The changing landscape of hospital and healthcare and their marketing strategy has evolved in the past few years. Hospital marketers now use social media as a tool for connecting with consumers, and healthcare practices are beginning to use social marketing to reach out to their patients and potential patients.

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How to Create Successful Hospital Marketing Strategy [Updated 2020] http://www.omeubolo.com/create-successful-hospital-marketing-strategy/ http://www.omeubolo.com/create-successful-hospital-marketing-strategy/#respond Thu, 19 Sep 2019 12:05:36 +0000 http://www.omeubolo.com/?p=12447 […]]]> How to Create Successful Hospital Marketing and healthcare marketing Strategies. Create and increase potential customer via social media and mobile marketing.

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5 Insane (But True) Facts About Marvel Marketing Strategy for the Avengers: Endgame http://www.omeubolo.com/5-insane-but-true-facts-about-marvel-marketing-strategy-for-the-avengers-endgame/ http://www.omeubolo.com/5-insane-but-true-facts-about-marvel-marketing-strategy-for-the-avengers-endgame/#respond Mon, 27 May 2019 11:32:44 +0000 http://www.omeubolo.com/?p=14925 […]]]> With a breath-taking storyline, Avengers: Endgame has surely taken over the world in a snap. The movie being able to achieve record breaking performance crossing a whopping $2 Billion mark in its second weekend globally has been the fastest and a fascinating record. Apart from having an amazing team, characters, plot, storyline, it’s their Marketing and the recall value of the Brand and the Movie commercialization which has led them to get into this position.


1. The Disney Magic

The Walt Disney Company is the World’s Best Regarded Companies for 2018 as per Forbes’, and having a legacy of 95 years, they seem to be ticking all the right boxes, the acquisitions, their campaign, the brands they own and the kind of quality they produce and maintain, from theme parks to movies to hotels, Walt Disney Company are everywhere and have maintained a reputation of world-class quality.

Marvel Studios being one its subsidiaries, have an impeccable fan size, support, appreciation and love, proving the world-class level they operate in. Avengers: Endgame is the 22nd film from the Marvel series which concludes the decade-long Avengers franchise. Expectations were very high considering the performance of previous films with a solid cliffhanger and story buildup which no one else might be able to pull off. 


2. Spending like a King

It has been a long exciting journey for Marvel and it’s amazing fan base, the kind of leverage which Marvel from its loyal fans is creative and a lesson for all the Marketers to learn.

The marketing budget is about $200 million is the biggest marketing promotional campaign in Marvel Studio’s history,” Deadline’s Anthony D’Alessandro reveals, “Touting a record 10 custom ad-supported spots, this year’s group of ‘Avengers’ global ad partners are hitting key audiences that traditional media can’t buy.”


3. Brands Assemble!

With Fortune 500 companies such as these being the promoters say it all, how the movie’s buzz and performance has been so far.

Google has launched an interest collaboration campaign for its Pixel phone lineup watch it below.

Audi, which launched a campaign for its new SUV “e-Tron” which shows the (genius, playboy, billionaire, philanthropist) The Tony Stark aka Robert  Downey Jr.

General Mills, they gave out tickets to the movie to whomsoever buying three boxes of cereal with the Marvel Co- branding on them.

Coca-Cola, being the pioneers and experts in marketing have put in the images of different characters of Avengers.

Geico insurance also made an amazing campaign with the name what happens when the Gecko wears the Infinity Gauntlet.


4. Ruling over the Internet

Whether it is a strong social media push or a No spoiler alert, Marvel has ruled over the Internet.

Marvel’s Digital Marketing Strategy has been focused on the young superhero fans, who constitute a bulk of the movie goers. Marvel India launched their digital marketing campaign for ‘Avengers: Endgame’ in March 2019, when they announced the trailer for the film. After which their numbers have skyrocketed be the Trailer with 115M views and the Instagram post with over a Million of likes on every post, they have surely ruled over the Internet, maintaining an overwhelmingly strong digital presence and keeping the followers entertained by posting new posters or some interesting info about the movie.

The Russo Brothers, The Directors of the Movie also came to India to the excitement alive among the true Marvel Fans.

Marvel launched an innovative awareness campaign – #DontSpoilTheEndgame – directly addressing fans to not spoil the movie for movie goers who may not have got the tickets early on and ruin their experience.

After some of the leaks and people giving out the spoilers, Marvel also launched an campaign with the hashtag #DontSpoilTheGame, and it got viral so quickly that not only all the characters from the movie and the directors shared it but all the people waiting eagerly for the launch of the movie shared it, and it was trending on twitter.

The Campaigns with the most famous companies enabled Marvel a great share of Audience, which they may not have untapped. What it does is, it prints an image of how big, how huge Avengers: Endgame is going to be  as Marvel this time have gone to the Max limits to reach everyone and have done 360 degree Marketing on every platform, offline and online on every Social Media Platforms with addition to these campaign and collaborations with Fortune 500 companies like Coca-Cola and McDonald’s.


5. The Nostalgic Run

Avengers: Engame is a sequel,  and is connected with every movie of the Marvel Cinematic Universe directly and indirectly, so to encourage those people who haven’t seen any of them Cinepolis and Marvel came up with an innovative idea of Marvel Movie Marathon to watch the previous movies connected with the End:Game and sold the tickets for the same, this brilliant strategy increased in the viewership because its likely that most people will participate in the Marathon.


Bonus – The End Result

The time it took to reach a whopping $ 2 billion mark at the box office globally.

This tweet was made on May 5th, 2019 , this proves how a combination of a strong storyline, great characters, the Marvel and the Russo  brothers Magic combined with a greatly crafted Marketing Strategy can literally rule over the world.

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5 Ideas You Can Steal From Marketing Strategies Of The IPL Sponsor Brands http://www.omeubolo.com/5-ideas-you-can-steal-from-marketing-strategies-of-the-ipl-sponsor-brands/ http://www.omeubolo.com/5-ideas-you-can-steal-from-marketing-strategies-of-the-ipl-sponsor-brands/#respond Fri, 10 May 2019 10:56:29 +0000 http://www.omeubolo.com/?p=14898 […]]]> The Indian Premier League is one of the most viewed, loved and followed sports event in India since a decade now and has a viewership of millions across the globe exceeding the viewership of America’s most famous annual championship game of the National Football League “The Super Bowl”. The IPL franchise has stunned the world and is the most successful franchise model out there.

We have handpicked 5 Online Marketing Strategies of IPL and its sponsor brands which has made IPL the most sought-after event in the world and a huge game-changer for the sponsoring brands.

The Franchise Model

Over more than 80 brands have bid heavily to be a part of 12th edition of THE IPL which has now become a marketing fiesta. Duff & Phelps’ annual study of the IPL suggests an increase in the overall value of the IPL ecosystem from US$ 5.3 billion in 2017 to US$ 6.3 billion in 2018, supported by the broadcasting rights fee surging at a compounded annual growth rate (CAGR) of 18.9%.

With a staggering bid of Rs 2199 crores, Star Sports became the official streaming partner of IPL for 2018-22

 List of Sponsor on Television

  • Phone Pe
  • Coke
  • Asian Paints
  • Maruti Suzuki
  • Dream 11
  • Make My Trip
  • Swiggy
  • Voltas
  • MRF
  • Big Bazar
  • Samsung QLED
  • Polycab
  • Oppo
  • Vivo
  • Byju’s
  • Mondelez
  • Mobile Premier League
  • Vimal

List of sponsors for Hotstar

  • Amazon Pay
  • Dream 11
  • Coca-Cola
  • Flipkart
  • Madhura Garments
  • Maruti Suzuki

START SPORTS, VIVO, DREAM 11, PAYTM AND SWIGGY, CEAT AND TATA Motors being one of the most recalled brands of the 12th Edition as reported by YouGov.

Star Sports – Media Rights

Star Sports being the highest bidder of broadcast, digital rights with a bid of 16,347 crores has put them in an advantageous situation for 4 years (2018-2022), ?Sony Pictures with the second highest bid of  Rs 11,050 and other bids by other 11 big players including names like Facebook, Reliance Jio, Airtel.

Rs 3,000 crore earned by Star India group from the T20 tournament in 2018, Rs 1,800 crore being from television and digital advertising.

Not only the cash flows but due to the increase in viewership 21% over the comparative data for the IPL 2018 (As stated by star sports), which means more expensive advertisements and more companies taking part in it.

In 2019, overall 80 companies became a part of becoming sponsors different benefits such as an increase in sales, reputation, brand value due to the massive viewership of 300+ million.

Vivo – The Name Game

With the IPL’s viewership surpassing that of, the marketers are taking a huge bid in The IPL, VIVO the title Sponsor for IPL 2018-22 has bid 2199 crores, with a 554% increase over the previous contrast of 1000 crores, Vivo paid a sum of about 4,480 million Indian rupees as title sponsorship fee between 2017 to 2022, according to Statista.

And as a result, the hashtag has increased the brand’s visibility making it the most visible brand and engaged of this year’s IPL.

Vivo also reported its best-ever performance in India in its 1st quarter with shipping of over 4.5 crore units, tripling their sales in the period.

CEAT – Strategic Timeout Partner

CEAT became a strategic timeout partner by paying a whopping 31 crores in a contract signed for 3 year, it has become a household name due to its unique CEAT strategic timeout strategy and is being one of the most recalled names in India as reported by YouGov

To engage audience, CEAT started various trivia contests on twitter roping in Rohit Sharma for the same.

Tata Motors – #Loveatfirstdrive

With an amazing brand positioning, Tata Motors has promoted its newest product Tata Harrier as a lead brand of the Vivo IPL 12th edition.

Harrier has also relaunched it’s famous Fan Catch contest, where fans get a reward of Rs 1 lakh for taking a single-handed catch of a six, this campaigns also creates excitement element in the crowd and as a reward one lucky fan who wins the most popular Harrier Fan Catch of the season will get the Tata Harrier doing this, through this indirectly the promotion which they get to do, will create a higher impact then a normal advertisement also the winner will also generate sales through word-of-mouth and sharing his experience with people he interacts with.

Along with this, they made a T.V commercial series with hashtag #loveatfirstddrive

It also made a 360-degree campaign led by television

The engagement activities of awarding the premiere Suv and the storytelling playlist of the hashtag #loveatfirstddrive drove its revenues and its sales inquire, they announced that the Harrier SUV has crossed the 10,000 units booking a milestone in the country.

Dream 11 – ‘Ye Game Hai Mahaan’ 

60 million+ users, with a fantasy league saga Dream 11 is taking true cricketing fans by storm, the Mumbai-based firm is now truly India’s biggest fantasy sports gaming platform. And its journey to the top is very impressive. Dream11 has also received investments from Chinese online gaming giant Tencent and other summing it up to over 100 million dollars.

When asked about which brands people recall the most as advertisers/sponsors in IPL, Dream 11 emerged on the top. While Vivo had a high recall throughout, Dream 11 enhanced its recall in the consumers’ minds.

Dream11 has created a campaign with the tagline ‘Ye Game Hai Mahaan’, and have launched Six films, and they also put the spotlight on the fans and makes them feel special, which in turn is beneficial for them to pull the crowd.


Summarizing our observation:
  1. A great Franchise model creating a win-win situation for all.
  2. A solid viewership and fan base being a Hive of attracting bees (the sponsors and investors) has led IPL to get a bid of 16347 crores for it’s media rights.
  3. The name says it all, the IPL coined as THE Vivo IPL for 4 years from (2018-22) increases the brand awareness so much that the company becomes a household name and is recognized by everyone.
  4. The Strategic Timeout is a well strategy by IPL, to commercially run ads and to generate revenue it is a perfect model and in every match, within theses 2.5 minutes they generate 34.5 crore rupees considering 10 lakh rupees as a rate of ad for 10 seconds.
  5. There is some catch, in the catch! The Iconic Fan catch contest by Tata says it all, that how launching contest like this and awarding it’s premium car, can create a buzz in the town and increase it’s sales.
  6.  An Impressive product with an Impressive brand Ambassador can do wonders, Dream11 a fantasy cricket league game which is one of it’s kind has captured 50 million customers until now and its user base is increasing day by day and has attracted lot of investors too.
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DECODED! Marketing strategies of some of highest grossing Bollywood films. http://www.omeubolo.com/marketing-strategies-bollywood-films/ http://www.omeubolo.com/marketing-strategies-bollywood-films/#respond Sat, 02 Feb 2019 05:36:19 +0000 http://www.omeubolo.com/?p=14771 […]]]> Bollywood knows the Art of seizing a trend and also making one.

One of the reasons Bollywood has been in Spotlight for its Marketing Strategies is keeping themselves updated with the Technologies and Knowledge of the market. Gone are the days where people watched movies, getting attracted to a spellbound Title or by casting famous celebrities. If maximum audience reach is your goal, you need to be smart enough to sell.

 We analysed some of the unique and well-planned Strategies that Bollywood Distributors applied which somehow influenced people and got their movies in the limelight.

So, let’s get started!



SANJU (2018)

If there is any Recent film which had a successful marketing strategy, Sanju would be on top.

The Film disclosed some pages from life journey of Bollywood Actor Sanjay Dutt on being a drug addict to his trails of accused with 1993 Mumbai Blasts.

The movie entered in 100 crore club within just 3 days of its release and became the highest grossing film of 2018 in India.

Film Director Rajkumar Hirani along with Film Distributors Fox Star Studios planned its marketing strategy in such a way that it created a buzz in viewer’s mind before the film release.

Key Points of the strategy:

Kick Start with Teaser:

The distributors released its teaser in between of IPL Season in month of April 2018 that was just 2 months before its release. It showcased different avatars of Sanjay Dutt played by Ranbir Kapoor with some brief situations of actor’s life. The Teaser turned out to be a massive hit and it got 30 million views within just 2 days.

Game Strategy:

Before a Month of its release, Fox Star Studios posted Spin the Wheel Contest on its Official Facebook and Twitter accounts, in which participants were asked to log in and spin the wheel to get cash back offers.

Using Festival as an opportunity:

Few days before the release, where others were celebrating Father’s Day, Film makers grabbed this opportunity and posted a scene from the film with a reaffirm from Sanjay Dutt’s famous movie dialogue ‘Jadoo ki jhappi’ (The Hug of Magic) where a father and his son hug each other and share a happy moment.

The post gained Popularity and ignited curiosity of viewers to watch the film with resulted in 1 lac conversation on YouTube on that day.

Facebook Filter:

Observing the hot topic through conversations in social media about their film, The Distributors Launched Face Filter Partnership with Facebook where users were asked to click their photo with Sanju Avatar and share it.

Nearly 5 Lac People used the filter and it became highest filter to be used in Facebook in India charts.



PADMAN (2018)

Remember this movie which created a loud buzz on Twitter with its social media marketing strategy.

The movie, based on life of Mr. Arunachalam Muruganantham form Tamil Nadu, who created low cost sanitary napkin machine with a motive of menstrual hygiene in Rural areas of India. The movie also talks about the wrong beliefs and unhygienic practices among people in remote villages.

Sony Pictures along with Director R. Balki smartly carried out the marketing campaign which created a sensation on social media sites.

Key Points of the strategy:

Making Funny as well as Educational Content Videos:

A week before the film release, Sony Pictures partnered with MissMalini.com and created a funny video featuring Akshay Kumar and Sonam Kapoor with title ‘If your Periods was a Person’.

 The funny content attracted many people and has 1.9 Million views till date.

The following day they posted a video with Peepingmoon.com featuring Akshay Kumar and Aryana Johar with a Poetic Content about Menstruation in India.

The makers then partnered with Bollywoodlife.com, famous blog site which writes about Bollywood Films, created an educational content staring actor Akshay kumar discussing wrong beliefs practised by Indian mothers when their daughters face days of Periods.

#Padmanchallenge:

After posting the videos, just like ALS #Icebucket challenge which was started to create the awareness of ALS disease on social media, the makers came up with an idea to promote the movie and kill a taboo of Menstrual cycle among people using #padmanchallenge

It started with Mr. Arunachalam who himself posted this challenge on his official twitter account, nominating the cast of the film to post the same on their post.

The Challenge was accepted by the nominees which included Actor Akshay kumar, Sonam Kapoor, Radhika Apte and Twinkle Khanna who further nominated other 3 people to pose with a pad and write ‘Its Natual! Period.’

The Chain created a sensation among Twitter accounts when cast nominated other celebrities to take up their challenge and post the same.

 Actors like Aamir Khan, Varun Dhawan, Swara Bhaskar, Arjun Kapoor, Alia Bhatt, Anil Kapoor and others accepted this challenge in a enthusiast manner and promoted the movie to kill the Taboo.

Bidding Strategy:

The Actor along with his wife Twinkle Khanna in a joint venture declared the Auction of cycle used in the film.

The Fund raised through it were donated to NGO called Population First which worked for menstrual Hygiene.



FAN (2016)

Though the Movie didn’t perform well as expected on Box Office, but the movie made its mark on charts of well-Planned marketing campaigns.

 When it comes to Promote movies, no one does as good as Shah Rukh Khan who is also known as king of Marketing in Bollywood.

FAN movie talks about the obsession of some fans, keeping their star as their idol. The movie also throws light on life of superstars who cares about their image and difficulties they face when their image ruins.

Key Points of the strategy:

Contest Announcement:

Few days after the first Teaser of the Film, the makers partnered with YepMe.com and announced a contest on twitter to take part in and 100 Lucky Participants can get a chance to get featured in Film’s Logo.

Winners were selected and their photos were featured in the Film’s Logo as Announced earlier.

Videos on Real-Life Fans:

Yash Raj Films took advantage of their reach and started a Video Campaign as ‘Tu nahi Samjhega’ with the life stories of Real-life fans who push their limits to encourage and support their Idol.

They posted 5 Part video on their Official YouTube Channel consisting different real stories on Fans and their life.

Apart from SRK Fans they posted Some Real life passionate fans:

Fan – Anthem:

We all know the Jabra fan song.

Original Song was sung in Hindi but later on the distributors selected 6 states and coordinated with famous singers for featuring the song in different regional languages.

The Regional versions were published in Gujarati, Bhojpuri, Tamil, Punjabi, Bengali and Marathi and gained a huge popularity. Later Arabic Version of the song was also published.

Sending Letters to SRK:

Welcoming the old trend of Sending letters to Superstars and using Fan crowd of SRK, The YRF team asked their Fans to write letters to their film Star.

Fans can send their letters to YRF Office and later they also announced that Shah Rukh khan would be reading some letters himself.

 As promised selected letters were read by the Star which also included some Funny requests like asking to eat the cake without using his hands and Dancing on beats of a song.

Apart from these strategies here are some of the key points which could be useful while making a marketing campaign:

  • RA-ONE (2011) – The movie started its marketing campaign 200 days before the date of release with putting up 60% of their budget on Digital Marketing.
  • Making Audience a part of production process by asking their decisions.
  • ‘Jab We Met’ (2007) – In 2007, Makers of the movie announced Polling system for setting the name of Movie. Later, after getting maximum votes the name Jab We Met’ was declared.
  • Nominating others for challenge with an element of upcoming movie.
  • ‘Prem Ratan Dhan Payo’ (2015) – Sonam Kapoor challenged and nominated fellow celebrities to shake a leg with her upcoming movie song of Prem Ratan Dhan Payo.
  • Distributors partnering with the Tickets booking Firms such as Bookmyshow, Paytm and others giving cashbacks and other offers.
  • Partnering with Multiplexes and Cinema house with a unique concept of film promotion.
  • Sanju (2018)– Makers of Sanju partnered with INOX and their staff was seen wearing face mask of their movie characters.
  • Updating Production Process in social media.
  • Bahubali (2015) – Makers of Bahubali started its marketing campaigns way to earlier and regularly updated their fans with the movie process.
  • Bollywood Cast would change their social media accounts name in order to spread their upcoming film.
  • ‘Sui-Dhaaga’ (2018) – Varun Dhawan changed his Social Media Accounts name as ‘Varun Mauji Dhawan’ in order to promote his upcoming film ‘Sui-Dhaaga’
  • Setting trend on Social Media.
  • Dilwale (2015) – During Promotion of Dilwale the cast promoted their movies taking Half-Faced selfies which after became trend on social media.
  • Launching Animated series and Games.
  • Baajirao-Mastani (2015) – Eros International promoted their movie Baajirao-Mastani by Launching 8-part Animated web series before 2.5 months of their movie release.

Our audience is smart enough to choose the movie with their intellect so it becomes very important for filmmakers to give special attention to marketing to create the necessary buzz and hype.

The movies listed above are considered on the basis of unique and result oriented marketing which we believe can influence the Robust Box Office Collections.
Social Media can play a power packed role in your Digital Marketing Campaign to make one of the movie highest grossing Bollywood movies

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Do Not Miss These 5P’s of Social Media For Your Brand http://www.omeubolo.com/do-not-miss-these-5-ps-of-social-media-for-your-brand/ http://www.omeubolo.com/do-not-miss-these-5-ps-of-social-media-for-your-brand/#respond Mon, 12 Mar 2018 09:29:45 +0000 http://www.omeubolo.com/?p=13683 […]]]> To earn brand loyalty, it is essential to earn a customer loyalty.

The most successful brands such as Nike and Adidas are leveraging social media and online communities to influence their customers. A right social media strategy can turn even the window visitors into loyal supporters of your brand. How Adidas has switched his social channel/platform to content with a consumer.

“Adidas says ditching TV advertising because young people engage with the mobile on a brand.” Choosing the right media strategy can definitely help you to reach your target audience. And for brands, trust is very prerequisite.

53% of consumers say they won’t buy from a company they don’t trust.

Consumers trust the brand that serves their pure interest. Companies spend countless dollars to build their product trustable, but practicing social media helps to develop trust organically. Of course, the product itself carries the quality and merit on its own! But building a strong base of trust will overall thick your sales.

Social media in today’s internet age is an online presence of a brand, just like person’s identity. Brands need to intervene in feedback, captivate consumer preference and enhance brand image.

Marketing is not just creating a Facebook page and handing out a few flyers at the traffic light. It’s about understanding your audience and knowing who they are, where you’ll find them and what they do. In one right word, we can define it, is a strategy.

The 5 Ps are key marketing strategies designed to help you think about your business strategically. Putting this into practice that aims to build your brand and business in a consistent way.

5Ps of Social media

Participation: Participating in social media by listening customer issues and offering solutions through social channels. e.g., forums, websites, YouTube videos, e-mail, chat, etc.

Platform: The second P stands for a platform, that merges social media with all those social channels. This helps to convert visitors into leads.

Prioritization: To know when immediate action is required and escalation should occur.

Problem Resolution: The fourth key element is, people who are self-satisfied with social media, have the requisite technical skills and are trained in problem resolution.

Process: This needs to be a well planned out and firmly followed customer service process.

There is no way you should skimp on your marketing strategy. This is where the social media marketing comes into a role. This is where we would expect social media to really shine.

How Effective is Social Media along with this 5ps for Branding?
Brand marketing is evolving over the years and has observed a tremendous change these days. Initially, you had a local shop that you were faithful to. The retailer who knew you and you both hold a relationship based on knowledge and trust. After this, the time came where money was an essential factor in decision making to better the brand loyalty.

Hence, today with the launch of social media marketing, people have once again turned towards personalized marketing of brands.

How have Brands Like Adidas Used 5ps of Social Media/Marketing?
Adidas is a global brand; a sporting superpower that sells quality products and deals with the biggest stars in sports. It’s not only about products, they are stunning in social media marketing too. Let’s take a look at why this is in our latest case study.

Key points of Adidas Case Study
Based on this research, there are few key points that we figured out how Adidas has used social media to market its brand.

  • Real-time marketing
  • Visual content
  • Great content
  • Clear strategy

How has Adidas utilized Real-time marketing strategy?
Adidas is a huge company. It’s no surprise that they have various sectors of the business and each requires its own social media presence across the major social channels. As a global brand getting entangled in the world event, they got a lot of engagement. This is very good planning and good marketing strategy!

It’s not about selling products. The Adidas social media marketing is used to generate awareness of the brand and the products. The great visual content on the channel helps drive more enthusiasm and thirst from the user to get Adidas products. Adidas do get a huge amount of engagement that means the brand has a superior level influence. This makes their social media channels more prominent too because as you grow your influence and audience you become more of a trusted source of quality content.

With regards to real-time marketing, Adidas is making use of the social channel in the best way. “It’s clear that the younger consumer engages with us predominantly over the mobile device. Digital engagement is key for us – you don’t see any TV advertising anymore.”

How Visual Content plays a great role in social media marketing of Adidas?
One way that we can see it’s not quite as difficult for other companies than it is for Adidas to start marketing is that they already have excellent, world-renowned products. People lap up sports video, which is another reason why just a video of a contracted athlete wearing their products would go so far for Adidas.

The Power of Great Content by Adidas
Adidas is looking to inspire and make you want to be like these athletes and then buy the same equipment they use (Adidas products), the content is so good that people will just watch it either way. Even though I only want to see the latest commercial starring the best footballers on the planet, I would still watch this over and over. Why? These athletes are on-demand and that’s the reason Adidas is working with them in these videos.

People want to hear, see or get close to the athletes and heroes they have. Even if the viewers do not actually want to buy the products, they might share the content and their connections might want to. That’s the value Adidas get from having such a good industry.

A clear strategy is actually defined by Adidas
If you know a lot about sport and brands like Adidas, you will know that Nike is perhaps their main competitor. Nike focuses on the athletes that are contracted to use their equipment and this separates the 2 brands clearly. Adidas use similar methods to Nike, they share great content based around their brand and industry and because of their brand they get huge responses from it. But what makes Adidas different?

The most significant of Adidas publicity activities is the high profile brand advertising. Recently, a number of key symbols and teams have featured in media campaigns targeted at both the sports and wider youth audiences. Adidas is committed to incorporating new and developing media into the mix, a strategy that has seen everything from utilizing the worlds biggest advertising hoarding in Birmingham during the World Cup to communicating the brands target audience via the internet and email.

How to measure 5Ps of Social Media marketing on brand loyalty?

  • Customer Engagement: Being actually engaging your customer is more than just counting fans and likes. Engagement is about how you involved your audience with you and your content.
  • Track your Customer: To better your brand, it is essential to undertake your consumer opinion and for that, you need to track your customers often.
  • Feedback: There’s no better way to measure the impact of social media marketing on brand loyalty than by getting feedback directly from your customers. Participate customers
  • Know your competitors: Knowing your competitors well, will in return help to know your online presence.
  • Traffic: If you are loyal fans and sharing your own content for your brand, then Google Analytics makes it easy to track sessions via social referral and discover where your social traffic originates.

In a nutshell, social media marketing proves to be beneficial for the brand image but a return on investment is a crucial factor to be considered. Hence, to conclude ideal scenario is to build a strong brand through social media to have a long-lasting impact on the future.

So, what are you waiting for?

If you want to get highlighted among this vast crowd with best ROI then yes, Webchanakya is your absolute answer. There are many unique and experienced Digital Marketing Agency across but Webchankya will understand the 5Ps of social media for your business and propose the right social media marketing strategy. Contact us today and get 30 min free consultation of your social media marketing campaign.

To know about the brand, please refer How to create a brand story

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7 proven steps and more to stand out in your B2B marketing campaign. http://www.omeubolo.com/7-proven-steps-stand-b2b-marketing-campaign/ http://www.omeubolo.com/7-proven-steps-stand-b2b-marketing-campaign/#respond Tue, 20 Feb 2018 04:42:10 +0000 http://www.omeubolo.com/?p=13661 […]]]> B2B Marketing is not new for Business and Industries When everyone aware of B2B Marketing doesn’t mean we need to follow the same strategy and technique for our B2B marketing campaign.

First and foremost we need to identify What, why and how we can be different in our marketing campaign by understanding what exactly current market is looking for and identify the gap between marketing activity of our competitors.

What: Have you ever thought that what are you doing in B2B marketing?

Why: What is the difference between others and you?

How: What is the special in your way of doing B2B marketing?

?7 Questions that you must ask yourself before you start B2B marketing Activities.

      1. Do I have a clear vision of who I want to be a B2B marketer?
      2. Do I understand my business sales funnel process???
      3. Am I fluent in the marketing fundamentals as well as the tactics and tools of my profession?
      4. What additional marketing qualifications or other learning do I need?
    1. Have I learned something new lately?
    2. Am I able to achieve what I want as a B2B marketer in this organization??
    3. Is my marketing team capable enough or I should hire a Specialized marketing agency to run my Online B2B Question?

‘What you do’ doesn’t make you different but ‘How you do’ makes you different.

Do you even know what results you’re supposed to deliver? Many of you will say ‘leads’ or ‘revenue’. But are you making assumptions?

It is not that lead generation and revenue growth is unimportant, of course, it’s important if your companies are to be sustainable for the long term. But ‘selling stuff’ is not a strategy. And without a strategy, You will never be able to fulfill our potential and contribute to the wider business dialogue, much less achieve the influence you crave.

It is time to be different. Granted, change is difficult. There are always challenges and resistance, even from our leadership.

For B2B marketing, change most likely won’t happen quickly or easily. It may not even start with our marketing leadership. But change will happen and we can either drive it, be a part of it, or be left behind. It is our choice.

We must acknowledge that if we want to be different, we must think and do different as well. Like admitting we want to change and being willing to do what it takes to embody that change. Like no matter what else is going on within our organizations, taking responsibility for becoming that change. Like making sure we learn not just the tactical skills, but the leadership skills we need for a different kind of marketing career success.

5 prominent keys to be different ?B2B marketers.

Being different is ultimately not about what we do as marketers, but how we do it. As with thinking and doing different, the first step is to make some conscious decisions about how we work:

No excuses

Focus your attention on what you can do, not on what you can’t. There will always be obstacles and those who prefer to maintain the status quo. Seek and provide clarity about what’s possible, instead of what’s impossible.

Prioritize

Make choices about what marketing does and doesn’t do; there will never be enough budget or buy-in or time. Concentrate on what’s important instead of what’s urgent. Only do those activities that provide the outcomes the business actually wants. Learn to say No.

Be future-orientated

Look towards the future, not the past. Have clarity on what you want to become. Be ruthless about what you personally need and what your team needs to get there.

Have courage ?

Take risks. The new and different always involves risk and the possibility of failure. Do it anyway; the first step is always the hardest one. Start small but think bigger and be more. Better to beg forgiveness than ask for permission.

Always be learning

?There is always something new to learn. Consistently make the time to learn something new and challenging, something that pushes you outside of your comfort zone.

Learn from those both within and outside your company – customers, competitors, those more junior as well senior to you.

It can be difficult to decide which company in Ahmedabad will tick all the boxes for your?requirements and this is where we can help you.

At WebChanakya, we understood how important your business online reputation and thus we offer well structure business presence including a website. Our experience of working with sales and marketing professionals all over the world define the right solution for your company.

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Decoding Social Media strategy of India’s most talked about show – Bigg Boss 11 by WebChanakya http://www.omeubolo.com/decoding-social-media-strategy-of-bigg-boss-11/ http://www.omeubolo.com/decoding-social-media-strategy-of-bigg-boss-11/#respond Fri, 08 Dec 2017 12:43:00 +0000 http://www.omeubolo.com/?p=13622 […]]]> The most popular reality show Bigg Boss 11 hosted by Salman Khan has been constantly successful to pervade high dose of daily drama through their Social Media content.

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The Campaign of the week: UBER or OLA – who drove far? http://www.omeubolo.com/campaign-of-the-week-ola-or-uber-who-drove-far/ http://www.omeubolo.com/campaign-of-the-week-ola-or-uber-who-drove-far/#respond Fri, 17 Nov 2017 11:59:16 +0000 http://www.omeubolo.com/?p=13600 […]]]> Uber and Ola generated a heart-melting campaign concentrating on Children’s Day. Webchanakya takes a dig at both the campaigns and discovers who erected in terms of Positioning and messaging on Social Media platforms.

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The Campaign of the week: Samsung V/S Apple http://www.omeubolo.com/campaign-of-the-week-samsung-vs-apple/ http://www.omeubolo.com/campaign-of-the-week-samsung-vs-apple/#respond Fri, 10 Nov 2017 09:35:14 +0000 http://www.omeubolo.com/?p=13588 […]]]> The iconic ad combats amongst the two gigantic brands, Samsung and Apple have amused everyone over the years.
Samsung has never been petrified to mock Apple and its buyers who line up at the Apple stores for days for newly launched iPhones through their Commercials or directly in their events.

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XPRESSIONS’17 – The Annual Flagship Event Of XIMB – Bhubaneswar http://www.omeubolo.com/xpressions-17-the-annual-flagship-event-of-ximb-bhubaneswar/ http://www.omeubolo.com/xpressions-17-the-annual-flagship-event-of-ximb-bhubaneswar/#respond Wed, 08 Nov 2017 07:20:50 +0000 http://www.omeubolo.com/?p=13583 […]]]> WebChanakya, a Digital Media Marketing agency that assists Businesses, Organizations, and Individuals to accurately and effectively leverage Social Media properties and driving the Digital Marketing Campaign. We believe in encouraging young guns to build their careers. Social media is a platform where people spend hours in clicking, Sharing, Posing, Connecting and exploring the world through different platforms. We look forward to providing platforms to the young generation because – the road to success is always under construction.

 

Webchanakya is proud to announce its association with the biggest Management cultural fest of Eastern India – XPRESSIONS, the annual flagship event of XIMB.

Xpressions, one of the biggest Management-Cultural fest India, is a three-day extravaganza which is scheduled to take place from 10th to 12th November 2017.

At the heart of any management fest lies the business events, and Xpressions 2017 offers a plethora of multi-faceted competitions to its various stakeholders. Keeping the 30 years of its legacy alive are the four prime, business simulations which XIMB hosts every year at Xpressions.

Keeping in mind the veritable business acumen required to do well in the corporate world, the business events are designed to test one’s managerial skills. Skill City, as the name suggests, encourages participants to look within and mine the soft skills required to become an excellent manager, while Kurukshetra, keeping true to its historic counterpart, is blood & suit-worthy battle in the field of business. One does not start their journey to any prestigious B-school in India the day they step on the harrowed grounds of the campus. It starts on the day the applicant aspires to step foot in a premier institute. In alignment to this ethos is Helios, a one-of-a-kind business simulation only for under-graduate participants from diverse backgrounds, honing and testing their management potential and business acumen.

Finally, Gladiator engages its participants through a series of challenging rounds covering an array of management skills.

The glory of these mind-boggling competitions is further enhanced by events like Case in Point – a national-level HR Case Study competition, organised by XIMAHR (the HRM association), and Parikrama – a national-level Online Scavenger Hunt, organised by XSYS (the systems association). Similarly, catering to the nuances of various verticals of the corporate world, Xpressions sees the likes of Maven (a national-level competition, organised by Constrat: the strategy association), Trade Wars (an online trading simulation, organised by XFin: the finance association), Mpower (organised by Maven, the marketing association of XIMB) and Urbaniac (a Business Model Competition, organised by HabituX: The Urban Management association).

The Model United Nations, and EnigmaX, an online treasure hunt organised exclusively for the alumni of XIMB, rounds up the business competitions organised in Xpressions.

Amongst all the case competitions, the students bring with them a multitude of talents in various cultural competitions organised on all the three days. Decibelz, the War of Bands brings with it rock music, and keeps the crowd enthralled. Goonj, the solo singing competition and Thirkan, the dance competition gets out the best in students. Aaghaz, the Nukkad Natak event which actually happens on the streets shows some real emotions, leaving the crowd moved. The Carnival De Vogue, which is the Fashion Show competition judges the team on their walk, creativity, elegance and overall performance.

These cultural and business events foster the soul of Xpressions, undoubtedly one of the biggest management & cultural fest of India; giving a platform to the leaders of tomorrow to showcase their ability to take on formidable challenges today.

This year Xpressions will be the host to a Live performance by Farhan Akhtar. Performing for the very first time in Bhubaneswar, not just XIMBians, but also the whole of Bhubaneswar awaits his performance. It will be a starry night, adding another feather to the cap of all the previous glorious Xpressions. Registration for the fest can be done on the website https://www.ximbxpressions.com/registrations.

 

ABOUT XUB

Xavier University, Bhubaneswar (XUB) was established in accordance with the Xavier University Act 2013 and was inaugurated on the 7th of July 2014. XUB is India’s first digital University and an institution of higher learning for imparting professional and technical education. It is a self-financing institution imparting professional and technical education. XUB has 6 Schools that offer world class education in different fields. XIMB offers an MBA in Business Management, Global Management and Executive programs. Xavier School of Human Resource Management offers the MBA-HRM program. MBA-RM is offered by the Xavier School of Rural Management. The Xavier School of Sustainability, Xavier School of Commerce and the Xavier School of Media & Communications offer different post graduate and undergraduate programs. Apart from these it has proposed to set up other schools of higher learning in various areas like Public Policy, Finance, Education and Centers of Research in Public Policy & other domains.

For more information please contact:

IlluminatiX, Media & PR Cell of XUB

Email: media@ximb.ac.in

Phone No: +91 90515 08444

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[Content checklist] Must-Have Checklist to Creating Valuable Content http://www.omeubolo.com/must-checklist-creating-valuable-content/ http://www.omeubolo.com/must-checklist-creating-valuable-content/#respond Fri, 31 Mar 2017 05:43:22 +0000 http://www.omeubolo.com/?p=13553 […]]]> First Para

Great and relevant content strategy is all about taking out of execution so that the creative content can thrive.






Content creators and marketing teams must follow a checklist in order to create creative and valuable content. Great content must have the following content checklist benchmarks:





Findable



Readable



Understandable



Actionable



Shareable





Now, before you get this checklist into action, it is necessary for you to understand how to use it. The most important thing is to figure out the right people to get involved in decision making.




In content marketing, your manager may effect changes in your resources, they may also influence your brand’s policy towards social media, or proudly become the voice of your brand.




By enlightening the key people about the content marketing challenges your team face and propose solutions, you have an opportunity to make a difference.




Your company’s internal checklist should identify what keeps your readers engaged in your content that you publish online. It is important to know what leads them to read to the end of the blog, is it graphics or information architecture.




Get all the members of the strategy team together and make changes as required. For maximum effectiveness, combine all the checklists your team has.




To use the checklist properly, get all the members of the team to work through the checklist together and make alterations as required. If team members have their own checklists, combine them for maximum effectiveness.




Make sure you incorporate it well and understand what each point denotes and what can you do to make the content more effective and valuable. Hence, this checklist helps you to deliver content that is great and valuable. Let’s start it on with it.
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1. Findable:


While creating content, you must remember that lest something is sent directly to the users, presumable they will find it. So, make sure on your part that you are using SEO guidelines to create content that is findable.




These steps come once you are done with keyword research based on your target audience and goals.




For text on a web page:





Use H1 tag only once and multiple H2 tags: As they help in search-engine ranking and break the content on a page.



You must highlight them in the system that you are using to move your content into production, so that the one who is posting your content online understand how to code it as well.



Customize your metadata i.e. keywords, description tags, and title, it aids in describing the content on the page depending on your keyword research.



Incorporate links to pages in order to boost content value that search-engine crawler assigned to your pages.



Add “alt” tags?on your images/photos so that they easily surface in image searches Provide a description to the image, and then you can use these description tags to emphasize your content.





For video on Social Media platforms:




Publishing your videos on social media platforms such as Facebook or YouTube apparently increases the possibility of it being seen by many people. YouTube is the most popular video sharing platform that allows counting the views.



Tagging the content helps it to be found despite of platform you use. Make sure you include keywords in the video title and you must have the detailed and keyword rich description for the particular video.

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2. Readable:
2. Readable:


Once your users find your content, do they intend to reader or even consider it to readable? Since, text is the primary source to consume information, so it becomes as an important category.




When you consider readability, you must remember that the readers go through the content until they find what they were looking for. Hence, when you are creating your content you must consider the following.





Writing in Inverted pyramid style: You must always place the important facts at the top.



Chunking:?Make sure to keep paragraphs short. Follow the rule of three that is there should be no more than three sentences in each paragraph. We follow the rule of three:?no more than three sentences in a paragraph.



Bullets and numbered lists:?They can be helpful when the readers want to consume information quickly.



Persistent language:?Make sure you avoid confusing your readers. Your content must have a flow. Say, if you are referring someone then be it in first person only, do not shuffle between first and second or even third person.

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3. Understandable:
3. Understandable:


There are no two ways with the fact that curating content that you readers would?understand is challenging, when there are numerous topics to choose from and they are tad bit complex. In general we write on an eighth-grade and even that might be exalted for your readers.




So how do you create content your readers understand? Consider the following.


Right type of content: If you want to leave an impact and want your users to remember you for a long time then you can go ahead with images, infographics, gifs , or videos instead of text.



You might as well generate reader/ user personas for different users and then match the the level of the complexity of the content according to the user’s ability to understand it.



Provide context: Though you might think of it as patronizing, but you must explain even the simplest things and basic concepts to users. You never know when someone can jump in for the conversation.



Implement a standard reading level?to your content and better stick to it. Remember it should be grounded on market research and your users’ personas.



Offer valuable information: You must remember that the information you provide could be new or a new way of expressing an existent idea.
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4. Actionable:
4. Actionable:


Well, you are of course, creating content because you want your readers to take some action. So, how can you make it happen? Hence, you must incorporate the following points.





It is most obvious to include call to action in your content.



Make sure you make it easy for readers to give you feedback on your content, comment and ask questions. For example you can let the users comment on your articles or redirect them to you social media profiles You can also accept comments through Contact Us page, considering that page is easy to find and use.



Cater links to content that is relevant, and you can also make a list of other content that readers have likes before.



You must make a list of actionable items and include it at the top if your content is quite long.

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4. Shareable content:
5. Shareable content:


People trust their peers more than they trust brands. Now the question is how can you get your readers to share the content with their friends? Well, you certainly follow the subsequent points:





Incite an emotional connect: There’s no doubt about the fact that people like brands that make emotion connect with them, the brands that indulge and engage in a conversation that interest them, and brands that connect with them on a regular basis.



Offer a reason to share: Share a story that interest them, make it a about them, your content should be relevant to them. It is appreciated if you focus on their needs and requirements.



Ask your audience to share: You can always ask them how they think of your content, products or services. You might as well ask them to share your content with their friends. Remember, not to be slouchy and clingy, when you subtly ask them something.



Make sharing easy: Be sure you have social widgets section on your web page, make it easy for your users to share Use cross-platform sharing. Ask them to retweet or share or pin your content. You can also ad hashtags of your own or refer to other sources.

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Last Para
Now that you have a checklist to incorporate in your content marketing strategy in order to create creative and valuable content. Why not get on with it and make the most of it. Or do you have any insights on using checklists in your content marketing strategies? We’d like to know in the comment section below.
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[Infographics] Take your content marketing to new levels http://www.omeubolo.com/infographics/ http://www.omeubolo.com/infographics/#respond Thu, 23 Mar 2017 10:51:23 +0000 http://www.omeubolo.com/?p=13541 […]]]> Content is the king and content marketing requires efforts. Marketers, today understand that are in long trail when they want to attract and engage audience with content marketing.

Content marketing is a long and tedious process that requires a handful of efforts and work until you see the expected results. You have to have everything prepared beforehand, but measurement is anyway crucial to achieve your goals.

Most marketers today are in for a steep hike and are hiking blindly, without measuring their content’s effectiveness.

Luckily, this won’t deter you. Below, we have an infographic that shows content marketing has many benefits apart from lead generation and ROI. But, you need to first create a content strategy to improve the odds of ascending at content marketing. Here are a few key points that you must consider.

Create value.?To take content marketing to top level, you will have pay heed on creating great content that relevant and imparts information. Nowadays, everyone wants something intellectual and it is your job to provide them that. Pay attention to your audience and make sure to solve their problems.

Explore beyond text-based blog posts.?If writing is not your thing, you’re better off not doing it. Focus on creating content that your audience enjoy and consume. It need not necessarily to be blog posts, you can go for infographics, podcast, ebooks, videos etc. Find out the topics they relate to and are most likely to consume it.

Attract traffic.?Content marketing needs an audience to survive like one needs oxygen. Without oxygen you won’t sustain, likewise, content marketing without audience won’t get through. For most businesses, ?content marketing is organically grown through SEO.

Convert. To be successful at content marketing, all you need to do is to engage and attract the right audience and try to convert them by your providing your products and services. Sometimes, small conversion rate on a high traffic is enough to grow your business, converting these leads into customers.

If you wish to ascend your content marketing to new levels, this infographics will help you to know the guidelines you need to focus on.

Now that you know how content marketing plays a major role in customer engagement, conversion and brand building, its about time you started working on it and apply it in your overall marketing strategy.

Take your content marketing to new levels

 

 

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Shopify: The next best thing to empower your ecommerce business http://www.omeubolo.com/shopify-next-best-thing-empower-ecommerce-business/ http://www.omeubolo.com/shopify-next-best-thing-empower-ecommerce-business/#respond Mon, 20 Mar 2017 06:44:01 +0000 http://www.omeubolo.com/?p=13535 We’ve put together a principal list of features for online ecommerce owners if they are planning their own Shopify Store

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5 Proven ways to utilize Google + for marketing your business http://www.omeubolo.com/5-proven-ways-to-utilize-google-for-marketing-your-business/ http://www.omeubolo.com/5-proven-ways-to-utilize-google-for-marketing-your-business/#respond Mon, 02 Jan 2017 08:04:01 +0000 http://www.omeubolo.com/?p=13501 […]]]> Google+ is definitely good for personal branding, content sharing, and SEO. So, here are the five reasons Google+ would be interesting to try for your business.

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[Infographic] 5 Winning customer service guidelines for E-commerce http://www.omeubolo.com/infographic-5-winning-customer-service-guidelines-for-e-commerce/ http://www.omeubolo.com/infographic-5-winning-customer-service-guidelines-for-e-commerce/#respond Thu, 29 Dec 2016 07:50:23 +0000 http://www.omeubolo.com/?p=13490 […]]]> Nowadays, every e-commerce business owner understands the reach of their voice. Providing exceptional customer service has become?indispensable for customer satisfaction and retention.

Be it positive or negative, it is important for?profitability in the retail industry?as well.

Having a well-defined on spot customer service strategy is no longer an afterthought.

It can be used as your marketing strategy, customer retention?methods, and as?a way to raise awareness for your brand.

In this infographic, we?have?outlined?the five noteworthy ways e-commerce businesses?and online retailers can provide a world-class customer service?experience?to their customers.

customer-service

Now that you know how customer service plays a major role in customer engagement, retention and brand awareness, its about you started working on it and apply in your marketing strategy.

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11 Tips for running an incredible social media contest http://www.omeubolo.com/11-tips-for-running-an-incredible-social-media-contest/ http://www.omeubolo.com/11-tips-for-running-an-incredible-social-media-contest/#respond Tue, 27 Dec 2016 10:36:07 +0000 http://www.omeubolo.com/?p=13487 […]]]> Contest on social media is an incredible way to induce enthusiasm in your followers as well as increase the number of followers you already have. Here are the eleven tips for running?successful contests on social media at your disposal.

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[Infographic] 9 reasons to do a pop up shop for your eCommerce store http://www.omeubolo.com/infographic-9-reasons-to-do-a-pop-up-shop-for-your-ecommerce-store/ http://www.omeubolo.com/infographic-9-reasons-to-do-a-pop-up-shop-for-your-ecommerce-store/#respond Fri, 23 Dec 2016 05:48:10 +0000 http://www.omeubolo.com/?p=13481 […]]]> Pop-up stores have always been there. They can be seen in malls selling specific holiday products.

But most lately, the concept of pop-up stores has become a go-to?marketing?and sales maneuver for brands and businesses of all sizes and industries.

Regardless of which industry you’re in, we live in a widely connected world where consumers are exposed to more options than they can possibly digest – from food?to fashion to even social causes.

Everything is?just?a click away, in this environment, consumers crave?for?personalized interaction. They crave for an experience that will delight?and surprise them.

Hence, Pop-up stores provide?a cost-effective way to test out markets and products, generate hype and boost revenue. It can do wonders for any type of business, not just big designer brands.

In particular, E-commerce sites?should consider popping up into the physical retail world as a way to drive awareness, engagement and, ultimately, sales.

So through this infographic, explore how a pop-up shop can become?a critical tool for your eCommerce brand that creates?an?engaging?experience that conveys your brand promise?and message.

If done right, pop-up stores?can create a great buzz for your eCommerce business, through people sharing their experience on social networks and?media, as well as a boost in your sales.

Curious to know how WebChanakya?can help you take your business to the next level??Connect with us to?find out more about our e-commerce solutions.

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10 steps to maximize the power of brand building on LinkedIn http://www.omeubolo.com/10-steps-maximize-power-brand-building-linkedin/ http://www.omeubolo.com/10-steps-maximize-power-brand-building-linkedin/#respond Mon, 19 Dec 2016 07:24:32 +0000 http://www.omeubolo.com/?p=13472 […]]]> take full advantage of LinkedIn and make it your regular practice to build your connections, increase the reach of your personal and business brand.

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[Infographic] 7 simple steps to boost your online sales in holidays http://www.omeubolo.com/infographic-7-simple-steps-to-boost-your-online-sales-in-holidays/ http://www.omeubolo.com/infographic-7-simple-steps-to-boost-your-online-sales-in-holidays/#respond Wed, 14 Dec 2016 11:28:41 +0000 http://www.omeubolo.com/?p=13455 […]]]> Once the holiday season is proceeding, there’s a lot you can do to land more sales and gain as much profit as possible.

Holidays are typically the biggest sales month for most brands, especially e-commerce and retail companies.

The key is to be proactive. Don’t sit back and let the holiday season unfold before you. If you want the most sales possible, it’s up to you to take charge and make it happen.

The reason behind this sudden push in the marketplace is very simple, consumers buy more during the holidays.

Well, if you are a commerce business with an online presence and you have not started thinking about holidays, you are already behind the curve.

This infographic lists all the steps that can help your company get on the ball and increase your online holiday sales!

boost-your-online-sales-in-holidays

So, pull up your socks and gear up for the most exciting and taxing period of your sales cycle.

As online shopping in India decks up for the biggest sale season, you have these cool tricks to not just get noticed but also capitalize the rush for a long-term customer engagement.

If you want to increase your e-commerce sales or you have any queries regarding the ways given above you connect with our e-commerce expert.

 

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11 organic social media tactics that will increase your user engagement http://www.omeubolo.com/11-organic-social-media-tactics-that-will-increase-your-user-engagement/ http://www.omeubolo.com/11-organic-social-media-tactics-that-will-increase-your-user-engagement/#respond Mon, 12 Dec 2016 09:19:47 +0000 http://www.omeubolo.com/?p=13449 […]]]> Today, social media marketing might be pay to play,but?organic engagement still?does?matters a lot. Following are the various tactics that you should consider for achieving organic engagement.

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[Infographic] Top 7 pet peeves of online customers http://www.omeubolo.com/infographic-top-7-pet-peeves-of-online-customers/ http://www.omeubolo.com/infographic-top-7-pet-peeves-of-online-customers/#respond Thu, 08 Dec 2016 09:06:37 +0000 http://www.omeubolo.com/?p=13442 […]]]> In this world full of different types of people, you can’t?really?please everyone at all times, even if you try?you’ll go berserk.

Besides, you can always avoid some of the most common pet peeves from your customers and develop a healthy relationship with them.

In this infographic, you will get the 7 most common mistakes that could be keeping your consumers from making a purchase.

 

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Be prepared with a strategy to prevent them, or you must?respond to the consumer according to their query. But most importantly, don’t let one slip-up undermine an otherwise great consumer experience.Make it worth their time and experience.

Do you have the same pet peeves or would you like to add to the list? Share your answer in the comments below.

Let us double your conversions ?

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Make the most of social media with animated videos http://www.omeubolo.com/make-the-most-of-social-media-with-animated-videos/ http://www.omeubolo.com/make-the-most-of-social-media-with-animated-videos/#respond Mon, 05 Dec 2016 07:23:05 +0000 http://www.omeubolo.com/?p=13436 […]]]> Animated videos might be just the only thing your business right now needs to get you more loyal likes, shares and ultimately loyal viewers.

Here are the precise reasons why animation works better than other types of visuals.

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6 proven steps to optimize your Facebook business page http://www.omeubolo.com/6-proven-steps-to-optimize-your-facebook-business-page/ http://www.omeubolo.com/6-proven-steps-to-optimize-your-facebook-business-page/#respond Wed, 30 Nov 2016 07:08:26 +0000 http://www.omeubolo.com/?p=13429 […]]]> Create more engaging and comprehensive Facebook presence for your business and professional experience for your users on your page by exercising the following tactics.

 

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The science of converting instagram followers into loyal customers http://www.omeubolo.com/the-science-of-converting-instagram-followers-into-loyal-customers/ http://www.omeubolo.com/the-science-of-converting-instagram-followers-into-loyal-customers/#respond Sat, 26 Nov 2016 05:12:59 +0000 http://www.omeubolo.com/?p=13422 […]]]> As brands start to grow their presence on instagram, the potency to convert the followers into customers continues to increase exponentially. Here are nine strategies that can excite your followers to make their purchase decisions and convert them into your clients:

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3 little known ways to make your first ecommerce sale http://www.omeubolo.com/3-little-known-ways-make-first-ecommerce-sale/ http://www.omeubolo.com/3-little-known-ways-make-first-ecommerce-sale/#respond Fri, 25 Nov 2016 08:06:23 +0000 http://www.omeubolo.com/?p=13408 […]]]> Launched a new e-commerce store but struggling to make sales. Then, you are not the only one, many others business owners face the same problem.

You’ve got a product and populated your site with great content. Now its not that easy to just sit and watch the traffic and sales flooding
in to your site.

For many e-commerce owner, it becomes frustrating to get their business ready.

In this infographic, you will learn 3 ways that you can practice to make your first e-commerce sale.

The amazing thing about these is that you don’t even require to drive traffic to your website as they use direct client outreach.

3 little known ways to make your first ecommerce sale

3 little known ways to make your first E-Commerce sales

 

Are you already running a successful E-Commerce business? How did you get your first few sales? Let us know in the comments and help those who are just starting out.

 

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11 types of video content that your viewers love http://www.omeubolo.com/11-types-of-video-content-that-your-viewers-love/ http://www.omeubolo.com/11-types-of-video-content-that-your-viewers-love/#respond Mon, 21 Nov 2016 11:13:21 +0000 http://www.omeubolo.com/?p=13401 […]]]> Videos are at every stage of your buyer’s journey. Following are the useful types of video that you’re your viewers will enjoy and how they can be used to increase engagement, generate leads and build trust with visitors.

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Pinterest Marketing: 8 effective ways to drive more customer engagement http://www.omeubolo.com/pinterest-marketing-8-effective-ways-to-drive-more-customer-engagement/ http://www.omeubolo.com/pinterest-marketing-8-effective-ways-to-drive-more-customer-engagement/#respond Sat, 19 Nov 2016 05:06:25 +0000 http://www.omeubolo.com/?p=13394 […]]]> Pinterest is a catalog of ideas, to drive traffic and generate sales, you need to let them stop scrolling and consider your idea. So how would you achieve it?

Here are the simple ways that you can practice to increase customer engagement and get more exposure for your brand.

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[Infographic ] Top 10 Indian’s favourite e-commerce sites http://www.omeubolo.com/infographic-top-10-indians-favourite-e-commerce-sites/ http://www.omeubolo.com/infographic-top-10-indians-favourite-e-commerce-sites/#respond Thu, 17 Nov 2016 10:17:12 +0000 http://www.omeubolo.com/?p=13390 […]]]> E-commerce industry has grown tremendously in our country and each player in this industry is taking new turns by offering more options and facilities to their customers.

In the recent times, a large number of people are turning to the online portals to buy everything from groceries to clothes to groceries to even home appliances.

Only last year during festive season, the online e-commerce portals made more profit compared to retail stores. There are a large number of online shopping portals out there. However, which one to trust is quite a dilemma.

Below is the list of ten leading e-commerce sites in India:

 

indian-ecommerce-site

What are your favorites sites among these or otherwise? Share with us in the comments section.

 

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How to decrease the bounce rate and boost the engagement on your website. http://www.omeubolo.com/how-to-decrease-the-bounce-rate-and-boost-the-engagement-on-your-website/ http://www.omeubolo.com/how-to-decrease-the-bounce-rate-and-boost-the-engagement-on-your-website/#respond Wed, 16 Nov 2016 05:20:08 +0000 http://www.omeubolo.com/?p=13383 […]]]> It is hard to come to terms with the fact that your website has a high bounce rate.

Read here the proven ways that can decrease the bounce rate and ameliorate?your conversions for your website:

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How to reach out to bloggers to grow your ecommerce business http://www.omeubolo.com/how-to-reach-out-to-bloggers-to-grow-your-ecommerce-business/ http://www.omeubolo.com/how-to-reach-out-to-bloggers-to-grow-your-ecommerce-business/#respond Mon, 14 Nov 2016 11:01:42 +0000 http://www.omeubolo.com/?p=13373 Reaching out to bloggers is the perfect way to determine the difference in growing a healthy audience.

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An essential guide to grow your business with Webinars http://www.omeubolo.com/an-essential-guide-to-grow-your-business-with-webinars/ http://www.omeubolo.com/an-essential-guide-to-grow-your-business-with-webinars/#respond Fri, 11 Nov 2016 10:45:10 +0000 http://www.omeubolo.com/?p=13366 […]]]> Webinars work as a vehicle to inform and educate your audience.
Webinar marketing builds trust with your audience.
It is important for them so that they know that your product and services are of are helpful to them.

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[Infograhic] 6 Ways to get traffic to grow your eCommerce business http://www.omeubolo.com/infograhic-6-ways-to-get-traffic-to-grow-your-ecommerce-business/ http://www.omeubolo.com/infograhic-6-ways-to-get-traffic-to-grow-your-ecommerce-business/#respond Thu, 10 Nov 2016 09:59:09 +0000 http://www.omeubolo.com/?p=13355 […]]]> Your store launches only once and you want to make the most of it. It doesn’t matter if you own a small store or a major? eCommerce business, the fact remains that you want to get as much traffic as you can.

With this infographic, discover ways to increase traffic and generate more leads by sharing valuable information about your brand and product and getting attention.

So, here are a number of things that you can do get traffic on a grand opening and keep the momentum going.

 

grow-ecommerce-business

 

Want more traffic and more sales for your online store? Connect with us today and get ready to get new visitors and get more out of current visitors.

 

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Everything you need to know about marketing your first APP http://www.omeubolo.com/everything-you-need-to-know-about-marketing-your-first-app/ http://www.omeubolo.com/everything-you-need-to-know-about-marketing-your-first-app/#respond Wed, 09 Nov 2016 06:38:03 +0000 http://www.omeubolo.com/?p=13349 […]]]> Apps take a toll on you when it comes to the development and execution. So how on earth would you promote or market your app? Do you need an app to market it? So how do you work on it?? Here are 6 techniques that start ups can mileage to market their app.

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The intelligent ways to leverage social media for building email subscription list http://www.omeubolo.com/the-intelligent-ways-to-leverage-social-media-for-building-email-subscription-list/ http://www.omeubolo.com/the-intelligent-ways-to-leverage-social-media-for-building-email-subscription-list/#respond Tue, 08 Nov 2016 05:39:09 +0000 http://www.omeubolo.com/?p=13340 […]]]> Want to grow your email subscribers from your activities various social media networks? Here are some useful ways that will boost your business to the next level.

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7 proven ways to boost your Facebook posts organic reach http://www.omeubolo.com/7-proven-ways-to-boost-your-facebook-posts-organic-reach/ http://www.omeubolo.com/7-proven-ways-to-boost-your-facebook-posts-organic-reach/#respond Tue, 25 Oct 2016 09:29:14 +0000 http://www.omeubolo.com/?p=13331 […]]]> With many updates to Facebook news feed algorithm, your business might face competition with regards to the content that you share to your audience.

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12 proven steps to maximize 5 star customer reviews http://www.omeubolo.com/12-proven-steps-to-maximize-5-star-customer-reviews/ http://www.omeubolo.com/12-proven-steps-to-maximize-5-star-customer-reviews/#respond Thu, 20 Oct 2016 12:17:25 +0000 http://www.omeubolo.com/?p=13325 […]]]> If you ought to sell anything online, you have to keep in mind that reviews are one of the biggest and the most important factors that would affect your sales.

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Must have elements for a fashion e-commerce site http://www.omeubolo.com/must-have-elements-for-a-fashion-ecommerce-site/ http://www.omeubolo.com/must-have-elements-for-a-fashion-ecommerce-site/#respond Mon, 17 Oct 2016 12:11:45 +0000 http://www.omeubolo.com/?p=13319 […]]]> Give your visitors-cum-customers a good interface, better experience and effortless navigation, the brands and the products they prefer and are looking for and the service that is secure and reliable. There you have it, you will gain customers for life.

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7 Reasons why infographics are significant to your content marketing strategies http://www.omeubolo.com/7-reasons-why-infographics-are-significant-to-your-content-marketing-strategies/ http://www.omeubolo.com/7-reasons-why-infographics-are-significant-to-your-content-marketing-strategies/#respond Fri, 30 Sep 2016 10:55:47 +0000 http://www.omeubolo.com/?p=13312 […]]]> Infographics are probably one of the most used visual contents these days. The popularity of infographics can be traced back to its tendency to become viral and its capability of transforming a standard text content into an easy-to-understand visual content.

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Everything you need to know about visitor interaction tools for your website http://www.omeubolo.com/everything-you-need-to-know-about-visitor-interaction-tools-for-your-website/ http://www.omeubolo.com/everything-you-need-to-know-about-visitor-interaction-tools-for-your-website/#respond Wed, 21 Sep 2016 11:52:50 +0000 http://www.omeubolo.com/?p=13304 […]]]> There are no two ways about the fact that your website is the backbone to your online presence. Improving visitor interaction makes the experience more engaging and enticing for your visitors.

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5 Ways To Reach Out To Your Business Prospects With Facebook Ads http://www.omeubolo.com/5-ways-to-reach-out-to-your-business-prospects-with-facebook-ads/ http://www.omeubolo.com/5-ways-to-reach-out-to-your-business-prospects-with-facebook-ads/#respond Thu, 15 Sep 2016 13:00:29 +0000 http://www.omeubolo.com/?p=13297 […]]]> The best thing to convert your business prospects with Facebook ads is you want to know the secret behind influencing purchase decisions of your targeted audience.

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Adding Positivity As An Element In Your Marketing Strategies http://www.omeubolo.com/adding-positivity-as-an-element-in-your-marketing-strategies/ http://www.omeubolo.com/adding-positivity-as-an-element-in-your-marketing-strategies/#respond Mon, 12 Sep 2016 11:27:31 +0000 http://www.omeubolo.com/?p=13286 […]]]> Positive marketing aims to keep mutually constructive relationship with customers and marketers, maximizing the impact of brand in more meaningful way. ]]> http://www.omeubolo.com/adding-positivity-as-an-element-in-your-marketing-strategies/feed/ 0 How to decide which social media platform is best for your business? http://www.omeubolo.com/how-to-decide-which-social-media-platform-is-best-for-your-business/ http://www.omeubolo.com/how-to-decide-which-social-media-platform-is-best-for-your-business/#respond Wed, 07 Sep 2016 12:38:08 +0000 http://www.omeubolo.com/?p=13280 […]]]> When it comes to using social media to promote your brand, there are multiple options out there. We’ve noted a few factors that will help you choose the right social media channel for your business.

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How businesses can promote their brand and engage viewers with 360° videos http://www.omeubolo.com/how-businesses-can-promote-their-brand-and-engage-viewers-with-360-videos/ http://www.omeubolo.com/how-businesses-can-promote-their-brand-and-engage-viewers-with-360-videos/#respond Sat, 03 Sep 2016 09:02:44 +0000 http://www.omeubolo.com/?p=13270 […]]]> YouTube had introduced 360° videos back in March 2015 and they were made available as video ads after some months as well. Most recently Facebook had also made available on its platform leaving the users amazed with the widespread social trend.

Many a few companies have started incorporated these videos in their social media marketing strategies. Allowing the viewers a 3D interactive experience of the inside-out of their business within a time-span in a very creative manner.

Both Facebook and YouTube recognize these clips as 360° videos automatically. The process of preparing and uploading these 360° videos is as simple as video clips. You need not to put any extra efforts.

Here are some way by which the companies can boost their social media engagement with 360° videos.

  1. Promote locations:

You’ll see many tourism and hospitality businesses make the best use of 360° videos. You need to spend fortune in practicing the technology. The benefit of these videos is that you can make people the best of any location or destination that you want to focus on.

These videos are quite popular among travel bloggers, who make use of this technology despite of limited resources and budget.
Viewers prefer these videos as they feel they are more engaging and build trust as they feel a personal connection.

It provides the complete experience making them feel they are living it with the bloggers.

  1. Demonstrate your products:

Many business owners take it as an opportunity to demonstrate and promote their products to the masses.

In modern marketing, it’s all about engaging?viewers into your brand story and how your brand can impact and build their own story.

360° videos accomplishes the goal of your brand by leading the viewers into an active role exploring the story being presented. It makes them feel they are in the story itself, giving it a personal touch.

The objective of this video is to build a stronger connection between the brand and the customers.

  1. Share brand events:

Who doesn’t like the videos of some events that they have missed. These videos showcase an event that require to share standard videos of what happened at that videos. This allows the people to be the part of the event.

  1. Share adventure:

Most of the people like adventure which needs to take a leap of hope and do exceptional things, but doesn’t have the skills to attempt such things and are still curious tp feel those experiences.
The matter of the fact remains that such 360° videos make the adventure seems natural and personal despite being carried out by a different person.

Many adventure sport businesses use this technology to promote exotic locations and their brands by putting their foot forward in daredevil adventures.

  1. Video Blogging:

Using 360° videos for video blogging is a new concept that many marketers and bloggers are practicing these days.

It lets the people to be the part of their story with a personal touch. It is an amazing way to increase the viewers’ engagement and involvement in the story they are sharing.

It helps to build the interest and curiosity among the viewers and let them be the part of the action as well.

  1. Produce short films:

Another interesting application of these videos is to make short films. It might directly not promote your brand but it let the viewers engross themselves in the story which feature the companies’ products in some or other ways.

You can also make a series of such films with entertaining topics and captivation stories that feature your products in a creative manner.

This campaign can be used to generate leads by offering the viewers some incentives like experiencing the movies in virtual reality.

Now that you know that 360° videos aids to increase brand awareness, and get more for less cost. Simply put, many businesses are hungry to promote their product with the help of? 360° in order to get the traffic.

Though, many still are to taste the bait, but it is no wonder that these videos are preferred because of their content versatility and high levels of user engagement.

 

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Why business need to integrate online and offline marketing strategies? http://www.omeubolo.com/why-business-need-to-integrate-online-and-offline-marketing-strategies/ http://www.omeubolo.com/why-business-need-to-integrate-online-and-offline-marketing-strategies/#respond Fri, 02 Sep 2016 09:49:45 +0000 http://www.omeubolo.com/?p=13264 […]]]> The integration of online and offline campaigns is a perfect way to increase revenue, stronger brand and lead generation. Now the challenge that every marketer face is to understand how to integrate the both so that they can drive better results.

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7 Reasons why blog is essential for your business http://www.omeubolo.com/7-reasons-why-blog-is-essential-for-your-business/ http://www.omeubolo.com/7-reasons-why-blog-is-essential-for-your-business/#respond Wed, 31 Aug 2016 10:46:28 +0000 http://www.omeubolo.com/?p=13256 […]]]> Blogging has become a very influential tool that most businesses use regularly. Blogs with high-quality content helps in driving traffic, breeding brand loyalty and improving your conversion rates.

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Content marketing guide to get more traffic from document sharing sites http://www.omeubolo.com/content-marketing-guide-to-get-more-traffic-from-document-sharing-sites/ http://www.omeubolo.com/content-marketing-guide-to-get-more-traffic-from-document-sharing-sites/#respond Tue, 30 Aug 2016 10:28:52 +0000 http://www.omeubolo.com/?p=13251 Content marketing not only increases engagement with the targeted audience but also generates the inbound traffic to your site.

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Here’s how to take advantage of social media influencer to run giveaway campaigns http://www.omeubolo.com/heres-how-to-take-advantage-of-social-media-influencer-to-run-giveaway-campaigns/ http://www.omeubolo.com/heres-how-to-take-advantage-of-social-media-influencer-to-run-giveaway-campaigns/#respond Tue, 23 Aug 2016 10:10:36 +0000 http://www.omeubolo.com/?p=13245 […]]]> Conducting the social media contests like giveaways, quizzes, and contests helps in generating a buzz about a brand, increase the company exposure, and foster the company reputation among consumers and prospects.?Collaborating with social media influencers is one of the most beneficial techniques to promote the companies’ product and services. Social media giveaway campaigns are mutually one of the best influencer marketing techniques.

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9 Key Elements To Keep In Mind While Running A Successful Digital Marketing Campaign http://www.omeubolo.com/9-key-elements-to-keep-in-mind-while-running-a-successful-digital-marketing-campaign/ http://www.omeubolo.com/9-key-elements-to-keep-in-mind-while-running-a-successful-digital-marketing-campaign/#respond Sat, 13 Aug 2016 08:42:39 +0000 http://www.omeubolo.com/?p=13236 […]]]> Digital marketing is a complex and wide world where businesses employ numerous strategies and channels that can be operated to attract the right audience and generate leads to convert the potentials to sales and make a name and reputation of the brand.

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7 Most Effective Lead Generation Strategies That Will Boost Your Sales http://www.omeubolo.com/7-most-effective-lead-generation-strategies-that-will-boost-your-sales/ http://www.omeubolo.com/7-most-effective-lead-generation-strategies-that-will-boost-your-sales/#respond Wed, 10 Aug 2016 08:00:53 +0000 http://www.omeubolo.com/?p=13230 […]]]> Lead generation works as a catalyst in expanding in any business and grow sales.?It is one of the key activities which drive not only drive sales and traffic to the website but also convert the engaging site visitors to make a purchase from?the site. ?It is a company’s lifeblood, and to sustain the leads it is indispensable that you come up with a solid strategy that will help the company to maintain the growth and revenue. Leads is all about being found and build a relationship with the prospects using multiple channels.

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Twitter is testing to show when business pages are most responsive http://www.omeubolo.com/twitter-is-testing-to-show-when-business-pages-are-most-responsive/ http://www.omeubolo.com/twitter-is-testing-to-show-when-business-pages-are-most-responsive/#respond Wed, 13 Jul 2016 11:01:57 +0000 http://www.omeubolo.com/?p=13201 […]]]> Last week, twitter teased us with the news of testing two new features that would help to get faster support to customers from brands and businesses that they follow.

Yesterday, Twitter launched one of those two most progressive feature as yet, which will show the brands and businesses the time when they are most responsive. As of now, this feature is only to be seen on selected brand profiles.

For an instance, right now it is only visible at the profiles of Apple Support, Medium and IFTTT.

apple

It shows that Apple Support is most responsive between 5:30 pm to 12 am.

On the medium profile, you can see the most responsive time is from 12:30?pm to 5:30 am.

medium

After Facebook, twitter also stands to the fact that customer is the king and it is important to make them fell important and fulfill their expectations.

This feature is available for both the desktop and mobile version of Twitter, though it is unclear that is just a test or it’ll be soon made available for every business profile.

Now, this could be taken as an opportunity for better customer support efforts by the brands. This will help the customers to know the window of time, when they might get response to their queries from the retailors.
Brands which response in that certain window of time are likely to keep the customers happy and engaged.

It is reported that around 65% of customers face the problem of expecting a response to their tweet within an hour. It gets better as the customers now can know the time during which they can most expect the response to their questions.
Along with this, “Featured Tweets” is also on the run and if everything falls right at the place, this might also be rolled out soon on the profiles. It features the tweets chosen by the profile owner.

For example, the IFTTT has the featured section which has all the tweets curated by the owner to be shown as featured.

featured

Here’s the deal, if Twitter rolls out both the features, then it’ll become the platform that prioritize the customers and provides them the services in the most convenient way and faster is what all the brands and businesses stride for.

 

]]> http://www.omeubolo.com/twitter-is-testing-to-show-when-business-pages-are-most-responsive/feed/ 0 5 Social media tips that you can’t miss to run a successful crowdfunding campaign http://www.omeubolo.com/5-social-media-tips-that-you-cant-miss-to-run-a-successful-crowdfunding-campaign/ http://www.omeubolo.com/5-social-media-tips-that-you-cant-miss-to-run-a-successful-crowdfunding-campaign/#respond Tue, 12 Jul 2016 07:15:49 +0000 http://www.omeubolo.com/?p=13194 […]]]> Crowdfunding can be an effective tool to give a push to accomplish your goals. It provides you a platform to support your marketing efforts, reach out your targeting audience, and expand your consumers. Crowdfunding campaigns have become a vital and easy strategy for start-ups to grow their business.

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Everything you need to know about vlogging to grow your business http://www.omeubolo.com/everything-you-need-to-know-about-vlogging-to-grow-your-business/ http://www.omeubolo.com/everything-you-need-to-know-about-vlogging-to-grow-your-business/#respond Mon, 11 Jul 2016 05:09:21 +0000 http://www.omeubolo.com/?p=13188 […]]]> Vlog is just like blog that primarily consists of video content. Vlogging for your business open doors to surge your target audience, providing them interesting information through visual content. They provide better understanding to your consumers on how you operate and a sense that they know you and they can trust you and the products and services you provide.

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Trade secrets of online customer satisfaction http://www.omeubolo.com/trade-secrets-of-online-customer-satisfaction/ http://www.omeubolo.com/trade-secrets-of-online-customer-satisfaction/#respond Fri, 08 Jul 2016 10:03:19 +0000 http://www.omeubolo.com/?p=13159 […]]]> If you run your own business, ensuring the happiness of your customers is an important key for the success of your business.

Getting customers is hard, but retaining them and keeping then satisfied is even harder. ?With fierce competition many businesses lose out on their customers, if they do not match up to their expectations.

It is crucial to know what the customers think of you as a business. In the automated and world of social network, a single bad word can ruin the whole reputation and name you have developed.

Hence nurturing a cordial relationship with your customers is vital, it can help gauge positive word of mouth, retain customers and turn many potentials to your business.

As and when your business starts to accelerate, pause and ask yourself a question. Are you doing everything to make your customers satisfied? If the answer is on the negative side then try and incorporate the followings ways in your next marketing strategy to keep everyone content.

Effective Communication:

Pay attention to the customers’ needs. Get to know their expectations. Pay heed to the feedback and take notes on what you need to change to fulfill their requirements.

An excellent service you can provide your customers by interacting with them on a regular basis. It prevents misunderstanding and puts the better idea of both the sides.

Considering, what matters the most to your customers, you should engage them in that particular niche. You can interact with them via emails, feedback forms, or a questionnaire.

Think like them:

While launching a new product or providing a service, you must understand the mind-set of the customer.

Try to think from their perspective on how they would perceive the new product/service what you are going make available to them.

You need to get this into your mind that launching and promoting a product is not what you are required to put in front of them, the customer will not buy anything or everything which is not in their benefit or anything at their disposal. They need to have a need to acquire the service or product you are providing them.

Keep them engaged:

You may have a good service or a product to satisfy your customers, and you would think would keep your business making money, then it is not always how it goes.

You need to create a lasting impression and relationship, by engaging them in a conversation that interests them, approach them with promotions, offer them the resources you have made available on your website.

Involve them in day-to-day activities like quiz or contest, this may cater to their needs and hence they will start investing into your products.

Reward your customers:

Show your customers you value them by acknowledging their trust in your company.?It can be in the form of a discount, or some payback schemes.

You can also offers some % off on valued products or offer them the vouchers that they won’t expect.

Go to that extra mile to keep the customers happy, reward them gift cards on their special days, like birthdays, anniversaries or both of your alliance.

Take responsibility:

Customers do not like the businesses that make excuses. Customers are the happiest when the businesses are responsive to their needs.

A company or its employees has to ensure that everything they are doing is in the favour of their customers. You must take responsibility for better customer services.?It is not a job of a single person in particular but everyone’s.

Even if it is a query or a situation that does not comes under your job, you must take responsibility to fix the problem. Because you are not representing you but your company as a whole.

Feedback and follow-up opportunities:

Not every customer is happy every time with your service. Hence ask them their opinions. It never goes in vain to ask your consumers about their experience and what improvements they expect from you.

When you make a change based on their suggestions or feedback, this builds their trust to find that they were heard.

Following up on your promises shows how much you are transparent to your customers. Remain consistent with your mails and offer messages, it helps you customers to know what awaits for them in the future.

As they say customers are God, treat them with high regards. Keeping them happy and content is the best way to maintain the reputation and keep your business growing. They generate revenues as happy they would be, they will spread good word about you.

Your job is to turn customers into loyal consumers. You shall be on your way ahead of your contemporaries if you make a marketing strategy integrating the fact of keeping the consumers satisfied.

So, what all improvements you have made in your marketing strategy, let us know. If you are unable of think of what different ways you can apply, we are there to help you with that.

 

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Why do you need to instantly start working on Facebook Instant Articles http://www.omeubolo.com/why-do-you-need-to-instantly-start-working-on-facebook-instant-articles/ http://www.omeubolo.com/why-do-you-need-to-instantly-start-working-on-facebook-instant-articles/#respond Tue, 05 Jul 2016 10:45:22 +0000 http://www.omeubolo.com/?p=13149 […]]]> Recently, Facebook rolled out instant articles format to all publishers. Using which, they can show readers a fast-loading version of their posts while displaying their native ads. Previously this feature was only open to official publisher partners. ]]> http://www.omeubolo.com/why-do-you-need-to-instantly-start-working-on-facebook-instant-articles/feed/ 0 12 quick start ways for start-ups to grow their social media presence http://www.omeubolo.com/12-quick-start-ways-for-start-ups-to-grow-their-social-media-presence/ http://www.omeubolo.com/12-quick-start-ways-for-start-ups-to-grow-their-social-media-presence/#respond Mon, 04 Jul 2016 11:54:35 +0000 http://www.omeubolo.com/?p=13142 […]]]> Gradually social media has become an essential option to connect with your audience and getting your start up out there. A start-up with less budget can leverage the power of social media to kick start their marketing strategies. Success on social media depends on how a start-up or a business assesses the requirements of customers and responds to their queries. ]]> http://www.omeubolo.com/12-quick-start-ways-for-start-ups-to-grow-their-social-media-presence/feed/ 0 Take advantage of Facebook Live to increasing sales and branding http://www.omeubolo.com/take-advantage-of-facebook-live-to-increasing-sales-and-branding/ http://www.omeubolo.com/take-advantage-of-facebook-live-to-increasing-sales-and-branding/#respond Fri, 01 Jul 2016 10:34:08 +0000 http://www.omeubolo.com/?p=13134 […]]]> In order to promote video content, Facebook has recently launched Facebook Live, a Live video streaming service through which anyone can broadcast Live videos to their News Feed from their mobile devices, android, iPhone or iPad. Is it just similar to Periscope or Meerkat?

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Facebook make changes to news feed to show updates from friends and family first http://www.omeubolo.com/facebook-make-changes-to-news-feed-to-show-updates-from-friends-and-family-first/ http://www.omeubolo.com/facebook-make-changes-to-news-feed-to-show-updates-from-friends-and-family-first/#respond Thu, 30 Jun 2016 10:59:44 +0000 http://www.omeubolo.com/?p=13125 […]]]> Yesterday, Facebook had announced that they have planned to make changes into their current News Feed algorithm to prioritize and promote the content posted by your friends and family. So now they have come up with a sorted update of your news feed.

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Learn to use hashtags and theme days for social media marketing campaigns http://www.omeubolo.com/learn-to-use-hashtags-and-theme-days-for-social-media-marketing-campaigns/ http://www.omeubolo.com/learn-to-use-hashtags-and-theme-days-for-social-media-marketing-campaigns/#respond Tue, 28 Jun 2016 10:49:03 +0000 http://www.omeubolo.com/?p=13118 […]]]>

There are approx. 2.22 billion of people use social media networks and hashtags are a fantastic way to reach them. They go beyond putting your brand name or customized ones created by your users. Whether you’re on Google+, Instagram, or Twitter, using these daily hashtags along with popular hashtags, help boosting your brand’s impression and make your content easily searchable.

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How to sell on Facebook via Facebook Shop Section [Updated 2019] http://www.omeubolo.com/how-to-sell-on-facebook-via-facebook-shop-section/ http://www.omeubolo.com/how-to-sell-on-facebook-via-facebook-shop-section/#respond Sat, 25 Jun 2016 06:58:53 +0000 http://www.omeubolo.com/?p=13091 […]]]> Facebook has over 1.42 million active users in India and out of all the internet users, 27% of people purchase online. So now, those can be your potential customers. Now how great it would be if you can combine your shopping while surfing Facebook.

Facebook has now enabled the shop section for the Indian users, it aids the customers to buy products directly from there.

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How non-profit organizations can leverage social media http://www.omeubolo.com/how-non-profits-can-take-advantage-of-social-media/ http://www.omeubolo.com/how-non-profits-can-take-advantage-of-social-media/#respond Fri, 17 Jun 2016 09:43:48 +0000 http://www.omeubolo.com/?p=13076 […]]]> On social media we see how different businesses market themselves in a unique way. Every niche is different hence their marketing strategies are different. Usually, non-profits are not known for having remarkable marketing strategies, but there are few who have set an amazing example with their unique marketing elements. They realized that in today’s time and age it has become important to express, build a reputation and obtain donations from the net.

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15 Intelligent ways to increase e-commerce sales via twitter http://www.omeubolo.com/boost-e-commerce-sales-effective-twitter-marketing/ http://www.omeubolo.com/boost-e-commerce-sales-effective-twitter-marketing/#respond Fri, 10 Jun 2016 11:12:17 +0000 http://www.omeubolo.com/?p=13058 […]]]> Twitter is a micro-blogging platform where 140 characters plays a crucial role. Now, most of the brands have started using it in their marketing plans. With its help, in no time you can drive traffic to your e-commerce site. With more than 270 million active users and 500 million tweets, it has become a great platform to engage with your customers and prospects. ]]> http://www.omeubolo.com/boost-e-commerce-sales-effective-twitter-marketing/feed/ 0 How financial institutions are leveraging from social media to take their customer acquisition to next level? http://www.omeubolo.com/how-financial-institutions-are-leveraging-from-social-media-to-take-their-customer-acquisition-to-next-level/ http://www.omeubolo.com/how-financial-institutions-are-leveraging-from-social-media-to-take-their-customer-acquisition-to-next-level/#respond Wed, 08 Jun 2016 11:22:17 +0000 http://www.omeubolo.com/?p=13046 […]]]>

Financial service have assimilated social media in to their plan for connecting with their customers and foster their reputation. Social media is converting financial relationships in very substantial ways. It not only improves customer services but also allow customers to carry out their financial activities via online platforms. From facilitating payments to provide deals and gain consumer trust, social media is gradually finding its place in the industry.

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How to turn employees into your brand ambassadors http://www.omeubolo.com/how-to-turn-employees-into-your-brand-ambassadors/ http://www.omeubolo.com/how-to-turn-employees-into-your-brand-ambassadors/#respond Thu, 02 Jun 2016 10:59:56 +0000 http://www.omeubolo.com/?p=13025 […]]]> Most of the companies aren’t utilizing their biggest asset, i.e. their employees, for marketing. They tend to overlook the people who work for them, and lose out on having the best advocate their brand can have. Employee advocacy has been around for a while now and is going to stay for a long time. Though there are brands that have started to implement advocacy program into their regular plans.

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Become next best selling author by following these 8 steps of social media marketing http://www.omeubolo.com/become-next-best-selling-author-following-8-steps-social-media-marketing/ http://www.omeubolo.com/become-next-best-selling-author-following-8-steps-social-media-marketing/#respond Wed, 01 Jun 2016 10:05:37 +0000 http://www.omeubolo.com/?p=13016 […]]]> With social media, book marketing is no longer a broadcast but has converted into a conversation as well. You can influence readers to buy your book, and your readers can influence you. Mostly, authors find success by being themselves and sharing items that they relate to personally.

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How to write attention grabbing headline for your next blog http://www.omeubolo.com/how-to-write-attention-grabbing-headline-for-your-next-blog/ http://www.omeubolo.com/how-to-write-attention-grabbing-headline-for-your-next-blog/#respond Mon, 30 May 2016 11:56:40 +0000 http://www.omeubolo.com/?p=13005 […]]]> Headlines/titles are what sell the content. They?represent the content in search engines, in email, and on social media platforms. Your title/headline is the first, and perhaps most important impression you make on a prospective reader. So, from a copy writing and content marketing perspective, writing great headlines/title is an acute and tiring skill.

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Maximize your tradeshow presence via social media marketing http://www.omeubolo.com/maximize-your-tradeshow-presence-via-social-media-marketing/ http://www.omeubolo.com/maximize-your-tradeshow-presence-via-social-media-marketing/#respond Thu, 19 May 2016 12:18:25 +0000 http://www.omeubolo.com/?p=12993 […]]]> In the fast changing contemporary world, business owners?have started to incorporate social media into their marketing campaigns in every way possible, be it for their trade show events or conventional social media promotion. Social media is one powerful stage to cease the opportunity in the hall full of surreal commotion and fetch your prospects to your booth.

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How social media helps HR professionals in recruitment process http://www.omeubolo.com/how-social-media-helps-hr-professionals-in-recruitment-process/ http://www.omeubolo.com/how-social-media-helps-hr-professionals-in-recruitment-process/#respond Tue, 17 May 2016 08:08:46 +0000 http://www.omeubolo.com/?p=12987 […]]]> Social media tools and social networking sites have revolutionized communication methods, both privately and increasingly, at work. The reason is simple yet very powerful. Social media not only allows relevant information regarding candidate’s experience and skills, but it also provides a better glimpse into their way of living, morals, and culture, which is becoming very crucial for companies to consider not to just recruit and hire, but also to engage employees to retain. ]]> http://www.omeubolo.com/how-social-media-helps-hr-professionals-in-recruitment-process/feed/ 0 8 Quick start google analytics tips business owners should know http://www.omeubolo.com/8-quick-start-google-analytics-tips-business-owners-know/ http://www.omeubolo.com/8-quick-start-google-analytics-tips-business-owners-know/#respond Fri, 13 May 2016 04:16:01 +0000 http://www.omeubolo.com/?p=12977 […]]]> Google analytics can be astonishing. You may be dealing with it every now and then, but still it appears to be diversifying in nature. You know the information, labels and number, but still cannot make it from where to start or read. ]]> http://www.omeubolo.com/8-quick-start-google-analytics-tips-business-owners-know/feed/ 0 9 proven ways to skyrocket your B2B email marketing campaign http://www.omeubolo.com/9-proven-ways-to-skyrocket-your-b2b-email-marketing-campaign/ http://www.omeubolo.com/9-proven-ways-to-skyrocket-your-b2b-email-marketing-campaign/#respond Tue, 10 May 2016 09:36:32 +0000 http://www.omeubolo.com/?p=12969 […]]]> Email marketing is an indispensable part of B2B marketing strategies. It can be a powerful tool if used intelligently to catch people at the right moment with the right message.

To conduct successful email marketing campaigns, B2B businesses must pay attention to their audiences and avoid obvious self-promotion. In addition to today’s high expectations, there are a few differences between B2B and B2C email campaigns, which if not considered, can jeopardize potential sales and leads.

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The art of increasing e-commerce sales during festive season http://www.omeubolo.com/the-art-of-increasing-e-commerce-sales-during-festive-season/ http://www.omeubolo.com/the-art-of-increasing-e-commerce-sales-during-festive-season/#respond Tue, 10 May 2016 04:01:15 +0000 http://www.omeubolo.com/?p=12954 […]]]> Once the holiday season is proceeding, there’s a lot you can do to land more sales and gain as much profit as possible. Holidays are typically the biggest sales month of most companies, especially e-commerce and retail companies. ]]> http://www.omeubolo.com/the-art-of-increasing-e-commerce-sales-during-festive-season/feed/ 0 Measuring Social Media campaign ROI for business owners http://www.omeubolo.com/measuring-social-media-campaign-roi-for-business-owners/ http://www.omeubolo.com/measuring-social-media-campaign-roi-for-business-owners/#respond Fri, 06 May 2016 09:26:21 +0000 http://www.omeubolo.com/?p=12893 […]]]>
There are many reasons to measure your ROI for your social media campaigns. It can give you an opportunity to reassess your marketing efforts and adjust accordingly.? In case you are not familiar, “ROI” stands for return on investment. Typically, ROI is measured as a percentage change, but the basic goal is to show that your investment in a given product or opportunity has a measurable benefit.
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How to write a winning script for your next corporate video http://www.omeubolo.com/how-to-write-a-winning-script-for-your-next-corporate-video/ http://www.omeubolo.com/how-to-write-a-winning-script-for-your-next-corporate-video/#respond Thu, 05 May 2016 10:43:23 +0000 http://www.omeubolo.com/?p=12888 […]]]> Creating a winning video begins with concrete strategy but the script is the key. Creating a video script for your marketing videos is critical to the success of your video campaign. ]]> http://www.omeubolo.com/how-to-write-a-winning-script-for-your-next-corporate-video/feed/ 0 6 simple formulas to create powerful content http://www.omeubolo.com/6-simple-formulas-to-create-a-powerful-content/ http://www.omeubolo.com/6-simple-formulas-to-create-a-powerful-content/#respond Tue, 03 May 2016 08:53:56 +0000 http://www.omeubolo.com/?p=12876 […]]]>

Content is an integral part of the website. It has to strike a chord with your audience, and engage your influencers. Your writing has to make an impression, convince someone of something, and get the reader to do what they might not otherwise do.

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Social media marketing guide for your next event http://www.omeubolo.com/social-media-marketing-guide-for-your-next-event/ http://www.omeubolo.com/social-media-marketing-guide-for-your-next-event/#respond Fri, 29 Apr 2016 07:50:11 +0000 http://www.omeubolo.com/?p=12867 […]]]> Events are by nature, social affairs. People attend them so they can connect, interact, and share with their peers. Likewise, people join social media networks such as Twitter, and Facebook to connect, interact, and share with their peers. ]]> http://www.omeubolo.com/social-media-marketing-guide-for-your-next-event/feed/ 0 Become good to great in customer support via social media http://www.omeubolo.com/become-good-to-great-in-customer-support-via-social-media/ http://www.omeubolo.com/become-good-to-great-in-customer-support-via-social-media/#respond Wed, 27 Apr 2016 12:42:46 +0000 http://www.omeubolo.com/?p=12860 […]]]> Brand are now available online through social media, making it easier than ever to communicate but they also face challenges. We have all seen the posts on social media from dissatisfied customers raving about a product or service that didn’t quite meet their expectations. ]]> http://www.omeubolo.com/become-good-to-great-in-customer-support-via-social-media/feed/ 0 SNAPCHAT- MILLENNIALS PLATFORM TO PROMOTE A BRAND http://www.omeubolo.com/snapchat-millennials-platform-to-promote-a-brand/ http://www.omeubolo.com/snapchat-millennials-platform-to-promote-a-brand/#respond Thu, 21 Apr 2016 12:49:17 +0000 http://www.omeubolo.com/?p=12850 […]]]> Snapchat has steadily climbed the high ranks of social media platforms, with adding new features in the span of a year. It has now become popular among the millennial than its primary contenders like Facebook, Instagram and Twitter.

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Everything you’ve ever wanted to know about influencer marketing for start-ups http://www.omeubolo.com/everything-you-have-ever-wanted-to-know-about-influencer-marketing-for-start-ups/ http://www.omeubolo.com/everything-you-have-ever-wanted-to-know-about-influencer-marketing-for-start-ups/#respond Tue, 19 Apr 2016 12:40:04 +0000 http://www.omeubolo.com/?p=12843 […]]]> In our rapidly evolving business world, it has become difficult for start-ups to distinguish from the competition. While online marketing and social media have made it easier to reach consumers through various channels, one better way to reach out to the people is through influencer marketing.

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How to verify Facebook business page in 5 minute or less http://www.omeubolo.com/how-to-verify-facebook-business-page-in-5-minute-or-less/ http://www.omeubolo.com/how-to-verify-facebook-business-page-in-5-minute-or-less/#respond Fri, 15 Apr 2016 17:36:34 +0000 http://www.omeubolo.com/?p=12832 […]]]> Verification on Facebook, much like on Twitter, gives your account a little blue check mark to prove to other users that this account is the real deal.

Big brands and Media Company like Nike, Adidas, Google had their accounts verified on Facebook page.

Pages for local businesses and other organizations may be eligible for a gray verification badge.

But with new feature it became easy to verified their Facebook page in less than five minute.

Here are the five simple step to verify your page.

  1. Go to your Page and tap More
  2. Tap Edit Settings > General > Verify your page
  3. Enter Your business phone number, country and language.
  4. Tap Call Me Now to allow Facebook to call you with a verification code.
  5. Enter 4 – Digit Verification code and tap Continue

 

 

facebook-verified-business-page

As with having a verified page can offer your business some extra benefits. Confirming that information can help the search engine to supply better results in queries.

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Surprisingly simple ways for successful mobile app marketing http://www.omeubolo.com/surprisingly-simple-ways-for-successful-mobile-app-marketing/ http://www.omeubolo.com/surprisingly-simple-ways-for-successful-mobile-app-marketing/#respond Fri, 15 Apr 2016 10:27:46 +0000 http://www.omeubolo.com/?p=12823 […]]]> There are approx. 2000 apps added to play store and more than 1000 in iOS app store, on a daily basis. It has become difficult for app marketers to stand out. Now you have to make sure that how you can bring your app to spotlight. For this, you require an outstanding marketing strategy, which attracts them to use your app.

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6 Things to consider before Launching an app for better Visibility http://www.omeubolo.com/6-things-to-consider-befor-launching-an-app-for-better-visibility/ http://www.omeubolo.com/6-things-to-consider-befor-launching-an-app-for-better-visibility/#respond Sat, 09 Apr 2016 07:52:22 +0000 http://www.omeubolo.com/?p=12812 […]]]> There are 1.6 million apps on play store and 1.5 million on iOS app store, now the most important task that comes is to how your app can stand out in this lot. . It is as important to market the App as creating it. The makers need to have a strong marketing strategy that can work well in favor of the app. Hence, it is vital to have a comprehensive marketing strategy that will help the app before and after its launch.

Here are following key points to be kept in mind before you launch an app:

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Growth Hacking : No nonsense advice to market your franchise digitally http://www.omeubolo.com/growth-hacking-no-nonsense-advice-to-market-your-franchise-digitally/ http://www.omeubolo.com/growth-hacking-no-nonsense-advice-to-market-your-franchise-digitally/#respond Fri, 26 Feb 2016 04:30:50 +0000 http://www.omeubolo.com/?p=12802 […]]]> Struggle that franchisors face when trying to give their individual locations a local feel, while still maintaining their national brand identity

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Online Promotion secrets to make your next movie a blockbuster http://www.omeubolo.com/online-promotion-secrets-to-make-your-next-movie-a-blockbuster/ http://www.omeubolo.com/online-promotion-secrets-to-make-your-next-movie-a-blockbuster/#respond Wed, 03 Feb 2016 13:27:13 +0000 http://www.omeubolo.com/?p=12795 […]]]> Movie promotion is a combination of creativity and marketing skills that includes pre-release buzz and post production promotion
Whether you’re a budding film maker or a larger studio with a budget you can use these tips to promote your movie online

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10 Content hacks every E-commerce owner must know about http://www.omeubolo.com/10-content-hacks-every-e-commerce-owner-must-know-about/ http://www.omeubolo.com/10-content-hacks-every-e-commerce-owner-must-know-about/#respond Wed, 27 Jan 2016 06:47:24 +0000 http://www.omeubolo.com/?p=12786 […]]]> You only have one shot to make an impression on a visitor to your website. Do things right and see your sales soar.?Here are few guidelines to make your brand stand out across many e-commerce websites over the internet.

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Educational Institutes and Digital Marketing : A Harmonious Synthesis http://www.omeubolo.com/educational-institutes-and-digital-marketing-a-harmonious-synthesis/ http://www.omeubolo.com/educational-institutes-and-digital-marketing-a-harmonious-synthesis/#respond Wed, 06 Jan 2016 11:46:41 +0000 http://www.omeubolo.com/?p=12777 Importance of educational institutions to go online and do digital marketing in this day and age

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Super Simple strategies to #trend on Instagram & Promote your #Brand http://www.omeubolo.com/super-simple-strategies-to-trend-on-instagram-promote-your-brand/ http://www.omeubolo.com/super-simple-strategies-to-trend-on-instagram-promote-your-brand/#respond Wed, 23 Dec 2015 11:30:21 +0000 http://www.omeubolo.com/?p=12769 […]]]> Instagram, the powerful visual channel! It is one of the fastest growing social media platform. To create powerful brand engagement, all you need is a strong visual presence on Instagram.

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21 ways to instantly increase your E-commerce sales http://www.omeubolo.com/21-ways-to-instantly-increase-your-e-commerce-sales/ http://www.omeubolo.com/21-ways-to-instantly-increase-your-e-commerce-sales/#respond Wed, 09 Dec 2015 08:20:31 +0000 http://www.omeubolo.com/?p=12754 […]]]> A thorough knowledge of digital marketing and various technical aspects are very essential. Take a look upon these 21 proven ways to boost sales in E-commerce.

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How to create a Brand story http://www.omeubolo.com/how-to-create-a-brand-story/ http://www.omeubolo.com/how-to-create-a-brand-story/#respond Wed, 25 Nov 2015 07:03:30 +0000 http://www.omeubolo.com/?p=12744 Create an incredible brand story to capture attention.?Brand story? is a descriptive power to transform your brand identity.

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9 Simple but Powerful Steps for Instant Content Creation http://www.omeubolo.com/9-simple-powerful-steps-instant-content-creation/ http://www.omeubolo.com/9-simple-powerful-steps-instant-content-creation/#respond Thu, 05 Nov 2015 13:11:24 +0000 http://www.omeubolo.com/?p=12733 Powerful content creation is a tricky territory and we have decided to make it simple and interesting.

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10 things to consider before hiring a Digital agency http://www.omeubolo.com/10-things-consider-hiring-digital-agency/ http://www.omeubolo.com/10-things-consider-hiring-digital-agency/#respond Fri, 30 Oct 2015 10:42:43 +0000 http://www.omeubolo.com/?p=12712 […]]]> Target audience you have to think differently and choose effective digital marketing.?To leverage business through digital media, you can hire digital agency

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How to win consumer trust with content marketing http://www.omeubolo.com/how-to-win-consumer-trust-with-content-marketing/ http://www.omeubolo.com/how-to-win-consumer-trust-with-content-marketing/#respond Fri, 09 Oct 2015 10:38:19 +0000 http://www.omeubolo.com/?p=12703 […]]]> Testimonials and reviews matters in E-commerce. Gain consumer trust is complex and challenging; this is the reason why Investing in content for your business has become crucial in doing impact full business.

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11 WebChanakya Niti that is Inspired by Chanakya’s Arthashastra. http://www.omeubolo.com/11-webchanakya-niti-inspired-chanakyas-arthashastra/ http://www.omeubolo.com/11-webchanakya-niti-inspired-chanakyas-arthashastra/#respond Mon, 05 Oct 2015 13:09:41 +0000 http://www.omeubolo.com/?p=12696 […]]]> We all know Digital media is a power tool and resource-rich function of any business. We are here with 11 WebChanakya niti quotes inspired by Chanakya’s Arthashastra “Chanakya sloka” drawn for gainful marketing communication

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How to run contest on Twitter? http://www.omeubolo.com/how-to-run-twitter-contest/ http://www.omeubolo.com/how-to-run-twitter-contest/#respond Tue, 29 Sep 2015 11:14:34 +0000 http://www.omeubolo.com/?p=12687 […]]]> To plan a contest the team has to do market mapping from ground activation. The top goal of campaigning is to get higher brand recognition and sales in the market. Following are some notable steps to run a remarkable contest on twitter

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Choose and hire the right digital marketing agency for your business http://www.omeubolo.com/choose-hire-right-digital-marketing-agency-business/ http://www.omeubolo.com/choose-hire-right-digital-marketing-agency-business/#respond Thu, 24 Sep 2015 07:02:25 +0000 http://www.omeubolo.com/?p=12681 […]]]> When you plan to go with online marketing as one of your marketing channel, then you have to think about an effective social media presence and other online tactics. The question is whether you should hire an in –house online marketing or should go with professional digital marketing agency

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22 ways to grow your business on Pinterest http://www.omeubolo.com/22-ways-grow-business-pinterest/ http://www.omeubolo.com/22-ways-grow-business-pinterest/#respond Sat, 19 Sep 2015 11:11:29 +0000 http://www.omeubolo.com/?p=12665 […]]]> The powerful spreading features of Pinterest helps E-commerce firms to throw their business balls and make money by pinning. Now let’s discover how Pinterest can help E-commerce ventures in a very beneficiary business.

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18 Tips To Get Restaurant Marketing Right on Social Media http://www.omeubolo.com/18-tips-get-restaurant-marketing-right-social-media/ http://www.omeubolo.com/18-tips-get-restaurant-marketing-right-social-media/#respond Thu, 03 Sep 2015 20:00:42 +0000 http://www.omeubolo.com/?p=12638 […]]]> Social media helps in connecting Restaurants with people, Chefs with restaurants and Restaurants with Restaurants. All the restaurants are trying to build their brand image and reach foodies on social media. The reputation of the restaurants is reflected in the reviews, online activities and testimonials.Following are some tips that how Restaurants owners can make beneficiary business online

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Using Social Media for Real Estate Marketing http://www.omeubolo.com/using-social-media-real-estate-marketing/ http://www.omeubolo.com/using-social-media-real-estate-marketing/#respond Mon, 24 Aug 2015 07:52:21 +0000 http://www.omeubolo.com/?p=12619 […]]]> Social Media for Real Estate Marketing is a need. People going online to search at their convenience on trusted search engines.

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How is Social Media Changing the Market Dynamics of Travel and Tourism Industry http://www.omeubolo.com/social-media-changing-market-dynamics-travel-tourism-industry/ http://www.omeubolo.com/social-media-changing-market-dynamics-travel-tourism-industry/#respond Thu, 13 Aug 2015 10:35:23 +0000 http://www.omeubolo.com/?p=12578 […]]]> Social media helps in branding the Travel firm. Displaying the pictures and content below with concise the message in clear call to action.

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